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The Effect of Salespersons’ Retail Service Quality and Consumers’ Mood on Impulse Buying Journal article
AUSTRALASIAN MARKETING JOURNAL, 2017,Volume: 25,Issue: 1,Page: 2-11
Authors:  Pornpitakpan, Chanthika;  Yizhou Yuan;  Jie Hui Han
Favorite  |  View/Download:3/0  |  Submit date:2019/09/06
Impulse Buying  Mood  Salesperson's Retail Service Quality  Mediation Test  Purchase Intentions  Store-revisit Intentions  
A Gender-Focused Review of the Effect of Message Source Attractiveness on Persuasion: Implications for Marketers and Advertisers Journal article
The European Journal of Communication Research, 2017,Volume: 42,Issue: 2,Page: 195–237
Authors:  Pornpitakpan, Chanthika;  Qiuling Li;  Siu Fong Isabel Fu
Favorite  |  View/Download:2/0  |  Submit date:2019/09/06
Source Attractiveness  Attitude Change  Persuasion  Persuasive Communication  Literature Review  
A Gender-Focused Review of the Effect of Message Source Attractiveness on Persuasion: Implications for Marketers and Advertisers Communications: European Journal of Communication Research Journal article
European Journal of Communication Research, 2017,Volume: 42,Issue: 2,Page: 195 – 237
Authors:  Chanthika Pornpitakpan;  Qiuling Li;  Siu Fong Isabel Fu
Favorite  |  View/Download:0/0  |  Submit date:2019/09/17
Source Attractiveness  Attitude Change  Persuasion  Persuasive Communication  Literature Review  
The Chinese's Buying Criteria for Consumer Products Conference paper
Proceedings of 2016 Academy of International Business Southeast Asia Regional Conference, Guangzhou, China, Dec 2-4, 2016
Authors:  Chanthika Pornpitakpan;  Qiuling Li;  Joseph A Sy-Changco;  Junsong Chen
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Relationships Between Sachet-Product Usage/Attitudes and Consumer Characteristics Conference paper
Proceedings of 2016 INFORMS Marketing Science Conference, Shanghai, China, June 16-18, 2016
Authors:  Chanthika Pornpitakpan;  Qiuling Li;  Joseph Sy-Changco;  Junsong Chen
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Effects of perceived product similarity and ad claims on brand responses in comparative advertising Journal article
Asia Pacific Journal of Marketing and Logistics, 2015,Volume: 27,Issue: 4,Page: 535-558
Authors:  Pornpitakpan,Chanthika;  Yuan,Yizhou
Favorite  |  View/Download:1/0  |  Submit date:2019/08/01
Ad claims  Category substitution  Comparative advertising  Perceived similarity  Schema congruity  
The Unpopularity of Sachet Marketing in China: Perspectives from Managers and Consumers Conference paper
Proceedings of the 12th AGB Annual World Congress, Kuantan, Malaysia, November 16-19, 2015
Authors:  Chanthika Pornpitakpan;  Qiuling Li;  Joseph A Sy-Changco;  Junsong Chen
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China  Marketing Strategy  Sachet Marketing  Package Size  Multinational Companies  Distribution Systems  Empirical Research  Consumer Goods  
The effect of culture and salespersons' retail service quality on impulse buying Journal article
Australasian Marketing Journal, 2013,Volume: 21,Issue: 2,Page: 85
Authors:  Pornpitakpan C.;  Han J.H.
Favorite  |  View/Download:1/0  |  Submit date:2018/10/30
Cross-cultural experiments  Cultural dimensions  Customer relationship management  Impulse buying  Salesperson-customer interaction  Service quality  Singapore  United States of America  
Managerial insights into sachet marketing strategies and popularity in the Philippines Journal article
Asia Pacific Journal of Marketing and Logistics, 2011,Volume: 23,Issue: 5,Page: 755-772
Authors:  Sy-Changco,Joseph A.;  Pornpitakpan,Chanthika;  Singh,Ramendra;  Bonilla,Celia M.
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Consumer goods  Distribution systems  Marketing strategy  Multinational companies  Package size  Philippines  Sachet marketing  
Managerial insights into sachet marketing strategies and popularity in the Philippines Journal article
Asia Pacific Journal of Marketing and Logistics, 2011,Volume: 23,Issue: 5,Page: 755-772
Authors:  Joseph A. Sy-Changco;  Chanthika Pornpitakpan;  Ramendra Singh;  Celia M. Bonilla
Favorite  |  View/Download:5/0  |  Submit date:2019/08/02
Consumer Goods  Distribution Systems  Marketing Strategy  Multinational Companies  Package Size  Philippines  Sachet Marketing