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The persuasion process of sponsorship and non-sponsored activation and the dual mediation model Journal article
Event Management, 2019
Authors:  Quintal, Vanessa;  Liu, Matthew Tingchi;  Unsal, Fahri;  Phau, Ian
Favorite  |  View/Download:1/0  |  Submit date:2019/10/21
Attitude  Cognition  Global Brands  Purchase Intention  Sponsorship Activation  
Applying consumer-based consumer-based brand equity in luxury hotel branding Conference paper
Authors:  Liu, Matthew Tingchi;  Wong, Ipkin Anthony;  Tseng, Ting-Hsiang;  Chang, Angela Wen-Yu;  Phau, Ian
Favorite  |  View/Download:1/0  |  Submit date:2018/10/30
Brand equity  Brand attitude  Purchase intention  Service brand  Luxury hotel  
Applying consumer-based brand equity in luxury hotel branding Journal article
Journal of Business Research, 2017,Volume: 81,Page: 192-202
Authors:  Matthew Tingchi Liu;  IpKin Anthony Wong;  Ting-Hsiang Tseng;  Angela Wen-Yu Chang;  Ian Phau
Favorite  |  View/Download:5/0  |  Submit date:2019/06/18
Brand Attitude  Brand Equity  Luxury Hotel  Purchase Intention  Service Brand  
"First in first out" or "last in first out": Presentation of information order on evaluation of utilitarian products Journal article
JOURNAL OF RETAILING AND CONSUMER SERVICES, 2017,Volume: 36,Page: 148-155
Authors:  Liu, Matthew Tingchi;  Phau, Ian;  Teah, Min
Favorite  |  View/Download:10/0  |  Submit date:2018/10/30
Information order effect  Assimilation effect  Contrast effect  Utilitarian product  Product evaluation  
Applying consumer-based brand equity in luxury hotel branding: An empirical study Conference paper
The Mystique of Luxury Brands- Shanghai Conference 2016, The Majesty Plaza, Shanghai (Ballroom A), 2016-3-12
Authors:  Matthew Liu;  Anthony Wong;  Tseng Ting-Hsiang;  Angela Wen-Yu Chang;  Ian Phau
Favorite  |  View/Download:1/0  |  Submit date:2019/09/27
Integrating Chinese cultural philosophies on the effects of employee friendliness, helpfulness and respectfulness on customer satisfaction Journal article
European Journal of Marketing, 2016,Volume: 50,Issue: 3/4,Page: 464-487
Authors:  Matthew Tingchi Liu;  Li Yan;  Ian Phau;  Andrea Perez;  Min Teah
Favorite  |  View/Download:1/0  |  Submit date:2019/11/01
China  Customer Orientation  Services Marketing  Consumer Satisfaction