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The role of international institutional complexity on emerging market multinational companies’ innovation Journal article
Global Strategy Journal, 2019,Volume: 9,Issue: 2,Page: 333-353
Authors:  Wu,Jie;  Park,Seung Ho
Favorite | View/Download:4/0 | TC[WOS]:4 TC[Scopus]:0 | Submit date:2019/08/02
emerging market multinational companies  innovation  international institutional complexity  TMT heterogeneity  TMT host exposure  
The role of international institutional complexity on emerging market multinational companies Innovation Journal article
GLOBAL STRATEGY JOURNAL, 2019,Volume: 9,Issue: 2,Page: 333-353
Authors:  Jie Wu;  Seung Ho Park
Favorite | View/Download:8/0 | TC[WOS]:4 TC[Scopus]:0 | Submit date:2019/11/07
Emerging Market Multinational Companies  Innovation  International Institutional Complexity  Tmt Heterogeneity  Tmt Host Exposure  
The role of international institutional complexity on emerging market multinational companies’ innovation Journal article
Global Strategy Journal, 2019,Volume: 9,Issue: 2,Page: 333-353
Authors:  Wu,Jie;  Park,Seung Ho
Favorite | View/Download:8/0 | TC[WOS]:4 TC[Scopus]:0 | Submit date:2019/08/02
emerging market multinational companies  innovation  international institutional complexity  TMT heterogeneity  TMT host exposure  
The role of international institutional complexity on emerging market multinational companies’innovation Journal article
Global Strategy Journal, 2019,Volume: 9,Issue: 2,Page: 333-353
Authors:  Jie Wu;  Seung Ho Park
Favorite | View/Download:8/0 | TC[WOS]:4 TC[Scopus]:0 | Submit date:2020/07/17
Emerging Market Multinational Companies  Innovation  International Institutional Complexity  Tmt Heterogeneity  Tmt Host Exposure  
The Unpopularity of Sachet Marketing in China: Perspectives from Managers and Consumers Conference paper
Proceedings of the 12th AGB Annual World Congress, Kuantan, Malaysia, November 16-19, 2015
Authors:  Chanthika Pornpitakpan;  Qiuling Li;  Joseph A Sy-Changco;  Junsong Chen
Favorite | View/Download:12/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/12/03
China  Marketing Strategy  Sachet Marketing  Package Size  Multinational Companies  Distribution Systems  Empirical Research  Consumer Goods  
Managerial insights into sachet marketing strategies and popularity in the Philippines Journal article
Asia Pacific Journal of Marketing and Logistics, 2011,Volume: 23,Issue: 5,Page: 755-772
Authors:  Joseph A. Sy-Changco;  Chanthika Pornpitakpan;  Ramendra Singh;  Celia M. Bonilla
Favorite | View/Download:10/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/08/02
Consumer Goods  Distribution Systems  Marketing Strategy  Multinational Companies  Package Size  Philippines  Sachet Marketing  
Managerial insights into sachet marketing strategies and popularity in the Philippines Journal article
Asia Pacific Journal of Marketing and Logistics, 2011,Volume: 23,Issue: 5,Page: 755-772
Authors:  Sy-Changco,Joseph A.;  Pornpitakpan,Chanthika;  Singh,Ramendra;  Bonilla,Celia M.
Favorite | View/Download:8/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/08/01
Consumer goods  Distribution systems  Marketing strategy  Multinational companies  Package size  Philippines  Sachet marketing  
Inertia versus mimicry in location choices by Chinese multinationals Journal article
International Marketing Review, 2010,Volume: 27,Issue: 3,Page: 295-315
Authors:  Lin Yuan;  Nitin Pangarkar
Favorite | View/Download:11/0 | TC[WOS]:21 TC[Scopus]:0 | Submit date:2019/10/03
Developing Countries  Multinational Companies  Market System  China