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Celebrity poses and consumer attitudes in endorsement advertisements Journal article
Asia Pacific Journal of Marketing and Logistics, 2019,Volume: 31,Issue: 4,Page: 1027-1041
Authors:  Yongdan Liu;  Matthew Tingchi Liu
Favorite  |  View/Download:1/0  |  Submit date:2019/10/21
Endorsement  Advertising  Marketing Communications  Consumer Attitude  Cognitive Load  Celebrity Endorsement  Celebrity Poses  
The persuasion process of sponsorship and non-sponsored activation and the dual mediation model Journal article
Event Management, 2019
Authors:  Quintal, Vanessa;  Liu, Matthew Tingchi;  Unsal, Fahri;  Phau, Ian
Favorite  |  View/Download:2/0  |  Submit date:2019/10/21
Attitude  Cognition  Global Brands  Purchase Intention  Sponsorship Activation  
Maximising business returns to corporate social responsibility communication: An empirical test Journal article
Business Ethics, 2019,Volume: 28,Issue: 3,Page: 275-289
Authors:  Andrea Pérez;  María del Mar García de los Salmones;  Matthew Tingchi Liu
Favorite  |  View/Download:3/0  |  Submit date:2019/08/01
How CSR influences customer behavioural loyalty in the Chinese hotel industry Journal article
Asia Pacific Journal of Marketing and Logistics, 2019
Authors:  Matthew Tingchi Liu;  Yongdan Liu;  Ziying Mo;  Zhidong Zhao;  Zhenghao Zhu
Favorite  |  View/Download:1/0  |  Submit date:2019/10/17
China  Corporate Social Responsibility  Brand Image  Hotel  Customer Trust  Customer Behavioural Loyalty  
Vlog and brand evaluations: the influence of parasocial interaction Journal article
Asia Pacific Journal of Marketing and Logistics, 2019,Volume: 31,Issue: 2,Page: 419-436
Authors:  Liu,Matthew Tingchi;  Liu,Yongdan;  Zhang,Lida L.
Favorite  |  View/Download:2/0  |  Submit date:2019/08/01
Brand affect  Brand management  Brand preference  Branding strategies  Celebrity endoresement  Consumer behaviour  Parasocial interaction  Perceived brand quality  Promotions management  Vlog  
Data mining approach to Chinese food analysis for diet-related cardiometabolic diseases Conference paper
Proceedings - 2019 IEEE 35th International Conference on Data Engineering Workshops, ICDEW 2019
Authors:  Chang,Angela;  Hu,Jieyi;  Liu,Yichao;  Liu,Matthew Tingchi
Favorite  |  View/Download:1/0  |  Submit date:2019/08/15
Chinese food  Chronic disearses  Data mining  Diet-related  Nutrition recommendation  Online news  
Co-creation and co-destruction of service quality through customer-to-customer interactions: Why prior experience matters Journal article
International Journal of Contemporary Hospitality Management, 2019,Volume: 31,Issue: 3,Page: 1309-1329
Authors:  Luo,Jiaqi (Gemma);  Wong,Ip Kin Anthony;  King,Brian;  Liu,Matthew Tingchi;  Huang,Guo Qiong
Favorite  |  View/Download:3/0  |  Submit date:2019/08/15
China  Co-creation  Service quality  
Co-creation and co-destruction of service quality through customer-to-customer interactions: Why prior experience matters Journal article
International Journal of Contemporary Hospitality Management, 2019,Volume: 31,Issue: 3,Page: 1309-1329
Authors:  Luo,Jiaqi (Gemma);  Wong,Ip Kin Anthony;  King,Brian;  Liu,Matthew Tingchi;  Huang,Guo Qiong
Favorite  |  View/Download:0/0  |  Submit date:2019/08/15
China  Co-creation  Service quality  
Co-creation and co-destruction of service quality through customer-to-customer interactions: Why prior experience matters Journal article
International Journal of Contemporary Hospitality Management, 2019,Volume: 31,Issue: 3,Page: 1309-1329
Authors:  Luo,Jiaqi (Gemma);  Wong,Ip Kin Anthony;  King,Brian;  Liu,Matthew Tingchi;  Huang,Guo Qiong
Favorite  |  View/Download:1/0  |  Submit date:2019/08/01
China  Co-creation  Service quality  
What to Say to Patrons About Buying Tickets Again? Modelling a Modern Relationship for Traditional Performing Arts Journal article
Journal of Creative Communications, 2018,Volume: 13,Issue: 3,Page: 167-184
Authors:  Angela Chang;  Matthew Tingchi Liu
Favorite  |  View/Download:3/0  |  Submit date:2019/08/15
Theatre Patrons  Preference  Involvement  Satisfaction  Structural Equation Modelling