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Positive tourism image perceptions attract travellers – fact or fiction? The case of Beijing visitors to Macao Journal article
Journal of Vacation Marketing, 2009,Volume: 15,Issue: 2,Page: 179-193
Authors:  Glenn McCartney;  Richard Butler;  Marion Bennett
Favorite  |  View/Download:2/0  |  Submit date:2019/09/18
Destination Brand Image  Attraction Attributes  
A Strategic Use of the Communication Mix in the Destination Image Formation Process Journal article
Journal of Travel Research, 2008,Volume: 47,Issue: 2,Page: 183-196
Authors:  Glenn McCartney;  Richard Butler;  Marion Bennett
Favorite  |  View/Download:3/0  |  Submit date:2019/09/12
Tourism  Marketing  Communication Effectiveness Grid  Destination Image