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Pharmacy-perceived consumer preferences: A survey of community pharmacies in Macau Journal article
Journal of Medical Marketing, 2014,Volume: 14,Issue: 1,Page: 41
Authors:  Zhang M.Y.;  Chong W.K.;  Hu H.;  Wang Y.
Favorite | View/Download:11/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2018/10/31
Community Pharmacy  Consumer Preference  Macau  Resident  Tourist  
Factor analysis on marketing mix of online pharmacies - Based on the online pharmacies in China Journal article
Journal of Medical Marketing, 2013,Volume: 13,Issue: 2,Page: 93-101
Authors:  Su L.;  Li T.;  Hu Y.;  Chen J.
Favorite | View/Download:15/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2018/12/28
Exploratory factor analysis  Marketing mix  Online pharmacies  
Cultural consideration in branding strategy of Chinese Patent Medicine: Field study in Singapore, Guangzhou and Hong Kong Journal article
Journal of Medical Marketing, 2013,Volume: 13,Issue: 3,Page: 160
Authors:  Zhang N.;  Liu J.;  Hu H.;  Wang Y.
Favorite | View/Download:21/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2018/10/31
Chinese Patent Medicine  Marketing Strategy  Branding  Culture  Internationalization  Singapore  Guangzhou  Hong Kong  
Marketing Strategy: The Chinese Pharmaceutical Market: Dynamics and a Proposed Investment Strategy Journal article
Journal of Medical Marketing, 2007,Volume: 7,Issue: 1,Page: 18-24
Authors:  YJ Hu;  COL Ung;  Y Bian;  YT Wang
Favorite | View/Download:13/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2018/11/29
China  Fragmentation  Investment  Market Distribution Pattern  Pharmaceutical Industry