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Slotting Allowances in China: Perspectives of a Large Manufacturer Versus a Large Retailer in the China Grocery Market Journal article
Journal of Marketing Channels, 2015,Volume: 22,Issue: 1,Page: 27-41
作者:  Kaynak,Erdener;  Chow,Clement S.F.;  Xie,Jason Z.
收藏  |  浏览/下载:6/0  |  提交时间:2019/08/01
Carrefour  China  Coca-cola  Cultural Dimensions  Guanxi  Retailing  Slotting Allowances  
The Choice Between Management Contracts and Franchise Agreements in the Corporate Development of International Hotel Firms Journal article
Journal of Marketing Channels, 2008,Volume: 10,Issue: 3/4,Page: 33-52
作者:  Irini Dimou;  Jean Chen;  Simon Archer
收藏  |  浏览/下载:1/0  |  提交时间:2019/09/02
Management Contracts  Transaction Cost Economics  Agency Theory