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A Gender-Focused Review of the Effect of Message Source Attractiveness on Persuasion: Implications for Marketers and Advertisers Journal article
The European Journal of Communication Research, 2017,Volume: 42,Issue: 2,Page: 195–237
Authors:  Pornpitakpan, Chanthika;  Qiuling Li;  Siu Fong Isabel Fu
Favorite  |  View/Download:3/0  |  Submit date:2019/09/06
Source Attractiveness  Attitude Change  Persuasion  Persuasive Communication  Literature Review  
A Gender-Focused Review of the Effect of Message Source Attractiveness on Persuasion: Implications for Marketers and Advertisers Communications: European Journal of Communication Research Journal article
European Journal of Communication Research, 2017,Volume: 42,Issue: 2,Page: 195 – 237
Authors:  Chanthika Pornpitakpan;  Qiuling Li;  Siu Fong Isabel Fu
Favorite  |  View/Download:0/0  |  Submit date:2019/09/17
Source Attractiveness  Attitude Change  Persuasion  Persuasive Communication  Literature Review  
An Institutional Perspective on Modernization and Sex-appeal Advertising Journal article
ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS, 2017,Volume: 29,Issue: 2,Page: 220-238
Authors:  Chung Leung Luk;  Cheris W.C. Chow;  Wendy W.N. Wan;  Jennifer Y.M. Lai;  Isabel Fu;  Candy P.S. Fong
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China  Attitudes  Modernization  Nudity  Sexual Ads  
How To Solve Inter-Client Conflicts In Service Encounters? Conference paper
ANZMAC 2014 Proceedings, Brisbane, Australia, December 1-3, 2014
Authors:  Xuehua Wang;  Cheris W.C. Chow;  Siu Fong Isabel Fu
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Global marketers' dilemma: Whether to translate the brand name into local language Journal article
Journal of Global Marketing, 2007,Volume: 20,Issue: 4,Page: 25-38
Authors:  Chow,Clement S.F.;  Tang,Esther P.Y.;  Fu,Isabel S.F.
Favorite  |  View/Download:0/0  |  Submit date:2019/08/01
Brand name translation  China market  Consumer involvement  Hedonism  Purchase intention  
Global marketers' dilemma: Whether to translate the brand name into local language Journal article
Journal of Global Marketing, 2007,Volume: 20,Issue: 4,Page: 25-38
Authors:  Chow,Clement S.F.;  Tang,Esther P.Y.;  Fu,Isabel S.F.
Favorite  |  View/Download:0/0  |  Submit date:2019/08/02
Brand name translation  China market  Consumer involvement  Hedonism  Purchase intention