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A Gender-Focused Review of the Effect of Message Source Attractiveness on Persuasion: Implications for Marketers and Advertisers
Journal article
The European Journal of Communication Research, 2017,Volume: 42,Issue: 2,Page: 195–237
Authors:
Pornpitakpan, Chanthika
;
Qiuling Li
;
Siu Fong Isabel Fu
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View/Download:17/0
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TC[WOS]:
0
TC[Scopus]:
2
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Submit date:2019/09/06
Source Attractiveness
Attitude Change
Persuasion
Persuasive Communication
Literature Review
An Institutional Perspective on Modernization and Sex-appeal Advertising
Journal article
ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS, 2017,Volume: 29,Issue: 2,Page: 220-238
Authors:
Chung Leung Luk
;
Cheris W.C. Chow
;
Wendy W.N. Wan
;
Jennifer Y.M. Lai
;
Isabel Fu
;
Candy P.S. Fong
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View/Download:17/0
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TC[WOS]:
0
TC[Scopus]:
1
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Submit date:2019/09/17
China
Attitudes
Modernization
Nudity
Sexual Ads
How To Solve Inter-Client Conflicts In Service Encounters?
Conference paper
ANZMAC 2014 Proceedings, Brisbane, Australia, December 1-3, 2014
Authors:
Xuehua Wang
;
Cheris W.C. Chow
;
Siu Fong Isabel Fu
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View/Download:9/0
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TC[WOS]:
0
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Submit date:2019/11/01
Global marketers' dilemma: Whether to translate the brand name into local language
Journal article
Journal of Global Marketing, 2007,Volume: 20,Issue: 4,Page: 25-38
Authors:
Chow,Clement S.F.
;
Tang,Esther P.Y.
;
Fu,Isabel S.F.
Favorite
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View/Download:6/0
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TC[WOS]:
0
TC[Scopus]:
2
|
Submit date:2019/08/02
Brand name translation
China market
Consumer involvement
Hedonism
Purchase intention
Global marketers' dilemma: Whether to translate the brand name into local language
Journal article
Journal of Global Marketing, 2007,Volume: 20,Issue: 4,Page: 25-38
Authors:
Chow,Clement S.F.
;
Tang,Esther P.Y.
;
Fu,Isabel S.F.
Favorite
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View/Download:7/0
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TC[WOS]:
0
TC[Scopus]:
2
|
Submit date:2019/08/01
Brand name translation
China market
Consumer involvement
Hedonism
Purchase intention