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Monetization on Mobile Platforms: Balancing in-App Advertising and User Base Growth Journal article
PRODUCTION AND OPERATIONS MANAGEMENT, 2019,Volume: 28,Issue: 9,Page: 2202-2220
Authors:  Yonghua Ji;  Ruibing Wang;  Qinglong Gou
Favorite | View/Download:19/0 | TC[WOS]:3 TC[Scopus]:3 | Submit date:2020/04/02
Mobile Platforms  System Coordination  Differential Game  Mobile Apps  In-app Advertising