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Proactive and responsive market orientation on marketing exploration and firm performance Conference paper
Global Alliance of Marketing & Management Associations, Tokyo, July 26-29, 2018
Authors:  Lancy Mac;  Felicitas Evangelista
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Proactive Market Orientation  Entrepreneurial Orientation  Marketing Exploration  
Transforming learning into export performance by Chinese firms Journal article
Asia Pacific Business Review, 2017,Volume: 23,Issue: 4,Page: 493-508
Authors:  Mac,Lancy;  Evangelista,Felicitas
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China  Export Performance  Knowledge Integration  Learning Orientation  Market Learning  Organizational Learning  
The Relative Impact of Market Orientation and Entrepreneurship on Export Performance: Do We Really Know Enough? Journal article
Journal of Global Marketing, 2016,Volume: 29,Issue: 5,Page: 266-281
Authors:  Mac,Lancy;  Evangelista,Felicitas
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Entrepreneurship  Exporter  Learning Orientation  Market Orientation  
The influence of experience and deliberate learning on SME export performance Journal article
International Journal of Entrepreneurial Behavior & Research, 2016,Volume: 22,Issue: 6,Page: 860 – 879
Authors:  Felicitas Evangelista;  Lancy Mac
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Export  Learning  Small To Medium Sized Enterprises  Experiential Learning  Deliberate Learning  
Intensity and diversity of Internationalization among SME exporters in China Journal article
Multinational Business Review, 2016,Volume: 24,Issue: 3,Page: 229-248
Authors:  Lancy Mac;  Felicitas Evangelista
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Exporters  China  Export Intensity  Export Intensity  Ambidexterity  Institutional Perspective  
Market driving strategy : some qualitative insights Conference paper
Proceedings Of The 27Th Australian And New Zealand Academy Of Management Conference, Hobart, Tasmania, Australia, 4-6 December 2013
Authors:  Mac, Lancy;  Evangelista, Felicitas U.
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