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A Room of One’s Own: Need for Uniqueness Counters Online WoM Journal article
Cornell Hospitality Quarterly, 2019,Volume: 60,Issue: 3,Page: 216-232
Authors:  Chark,Robin;  Fong,Lawrence Hoc Nang;  Tang,Candy Mei Fung
Favorite  |  View/Download:10/0  |  Submit date:2019/08/02
Electronic Word Of Mouth  Need For Uniqueness  Nonconformity  Online Reviews  
Why Do Online Buyers Engage in Electronic Word-of-mouth? An Expectancy Disconfirmation Perspective Journal article
Journal of Management Information System & E-commerce, 2017,Volume: 4,Issue: 1,Page: 12-25
Authors:  Heng Tang;  Xiao Jing LIN;  Philip PUN;  Simon Iok Kuan WU
Favorite  |  View/Download:13/0  |  Submit date:2019/10/22
Expectancy Disconfirmation Theory  Electronic Word-of-mouth  Digital Commerce Marketing