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Vlog and brand evaluations: the influence of parasocial interaction Journal article
Asia Pacific Journal of Marketing and Logistics, 2019,Volume: 31,Issue: 2,Page: 419-436
Authors:  Liu,Matthew Tingchi;  Liu,Yongdan;  Zhang,Lida L.
Favorite | View/Download:52/0 | TC[WOS]:3 TC[Scopus]:0 | Submit date:2019/08/01
Brand affect  Brand management  Brand preference  Branding strategies  Celebrity endoresement  Consumer behaviour  Parasocial interaction  Perceived brand quality  Promotions management  Vlog  
Research on QoS Optimization Method of Cloud Service Based on Utility Game between Users and Service Providers in the Cloud Market Conference paper
Proceedings - 2017 IEEE 14th International Conference on Services Computing, SCC 2017
Authors:  Wang Y.;  Zhou J.;  Liu J.;  Xu G.;  Song X.
Favorite | View/Download:3/0 | TC[WOS]:2 TC[Scopus]:0 | Submit date:2018/12/22
Consumer preference  Provider profit  QoS optimization  Tradeoff  Utility game  
Do perceived CSR initiatives enhance customer preference and loyalty in casinos? Journal article
International Journal of Contemporary Hospitality Management, 2014,Volume: 26,Issue: 7,Page: 1024-1045
Authors:  Liu,Matthew Tingchi;  Wong,Ipkin Anthony;  Rongwei,Chu;  Tseng,Ting Hsiang
Favorite | View/Download:11/0 | TC[WOS]:34 TC[Scopus]:0 | Submit date:2019/08/01
Brand preference  Branding  Casinos  Consumer behavior  Corporate social responsibility  CSR initiatives  Customer loyalty  Macau  Premium customers  Relationship marketing  Responsibility  Service industry  
Do perceived CSR initiatives enhance customer preference and loyalty in casinos? Journal article
International Journal of Contemporary Hospitality Management, 2014,Volume: 26,Issue: 7,Page: 1024-1045
Authors:  Liu,Matthew Tingchi;  Wong,Ipkin Anthony;  Rongwei,Chu;  Tseng,Ting Hsiang
Favorite | View/Download:6/0 | TC[WOS]:34 TC[Scopus]:0 | Submit date:2019/08/15
Brand preference  Branding  Casinos  Consumer behavior  Corporate social responsibility  CSR initiatives  Customer loyalty  Macau  Premium customers  Relationship marketing  Responsibility  Service industry  
Do perceived CSR initiatives enhance customer preference and loyalty in casinos? Journal article
International Journal of Contemporary Hospitality Management, 2014,Volume: 26,Issue: 7,Page: 1024-1045
Authors:  Liu,Matthew Tingchi;  Wong,Ipkin Anthony;  Rongwei,Chu;  Tseng,Ting Hsiang
Favorite | View/Download:3/0 | TC[WOS]:34 TC[Scopus]:0 | Submit date:2019/08/15
Brand preference  Branding  Casinos  Consumer behavior  Corporate social responsibility  CSR initiatives  Customer loyalty  Macau  Premium customers  Relationship marketing  Responsibility  Service industry  
Pharmacy-perceived consumer preferences: A survey of community pharmacies in Macau Journal article
Journal of Medical Marketing, 2014,Volume: 14,Issue: 1,Page: 41
Authors:  Zhang M.Y.;  Chong W.K.;  Hu H.;  Wang Y.
Favorite | View/Download:11/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2018/10/31
Community Pharmacy  Consumer Preference  Macau  Resident  Tourist