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Celebrity poses and consumer attitudes in endorsement advertisements Journal article
Asia Pacific Journal of Marketing and Logistics, 2019,Volume: 31,Issue: 4,Page: 1027-1041
Authors:  Yongdan Liu;  Matthew Tingchi Liu
Favorite | View/Download:15/0 | TC[WOS]:2 TC[Scopus]:0 | Submit date:2019/10/21
Endorsement  Advertising  Marketing Communications  Consumer Attitude  Cognitive Load  Celebrity Endorsement  Celebrity Poses  
Explaining inconsistencies in implicit and explicit attitudes towards domestic and foreign products Journal article
INTERNATIONAL MARKETING REVIEW, 2018,Volume: 35,Issue: 1,Page: 72-92
Authors:  Tseng, Ting-Hsiang;  Balabanis, George;  Liu, Matthew Tingchi
Favorite | View/Download:19/0 | TC[WOS]:3 TC[Scopus]:0 | Submit date:2018/10/30
Consumer ethnocentrism  Domestic country bias  Implicit attitude  Product typicality  
Perceived benefits, perceived risk, and trust: Influences on consumers' group buying behaviour Journal article
Asia Pacific Journal of Marketing and Logistics, 2013,Volume: 25,Issue: 2,Page: 225
Authors:  Tingchi Liu M.;  Brock J.L.;  Cheng Shi G.;  Chu R.;  Tseng T.-H.
Favorite | View/Download:17/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2018/10/30
Attitude  China  Chinese consumers  Consumer behaviour  Electronic commerce  Group behaviour  Group buying behaviour  Online  Perceived benefit  Perceived risk  Purchase intention  Trust to initiator