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Celebrity poses and consumer attitudes in endorsement advertisements Journal article
Asia Pacific Journal of Marketing and Logistics, 2019,Volume: 31,Issue: 4,Page: 1027-1041
Authors:  Yongdan Liu;  Matthew Tingchi Liu
Favorite | View/Download:14/0 | TC[WOS]:2 TC[Scopus]:0 | Submit date:2019/10/21
Endorsement  Advertising  Marketing Communications  Consumer Attitude  Cognitive Load  Celebrity Endorsement  Celebrity Poses  
Identifying translation problems in English-Chinese sight translation An eye-tracking experiment Journal article
Translation and Interpreting Studies, 2019,Volume: 14,Issue: 1,Page: 110-133
Authors:  Su,Wenchao;  Li,Defeng
Favorite | View/Download:22/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/10/08
Cognitive load  Eye-tracking  Linear mixed-effects regression modeling  Sight translation  Translation problem triggers  
A study on effective hybrid math teaching strategies Journal article
International Journal of Innovation and Learning, 2013,Volume: 13,Issue: 4,Page: 451-466
Authors:  Zhang L.;  Jiao J.
Favorite | View/Download:3/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/04/04
Blend Learning  Clt  Cognitive Load Theory  Hybrid Learning  Innovation  Math Teaching Strategy  Student-centred  Teach-centred  
Examining different types of collaborative learning in a complex computer-based environment: A cognitive load approach Journal article
Computers in Human Behavior, 2011,Volume: 27,Issue: 1,Page: 94-98
Authors:  Zhang L.;  Ayres P.;  Chan K.
Favorite | View/Download:5/0 | TC[WOS]:19 TC[Scopus]:0 | Submit date:2019/04/04
Cognitive Load Measurement  Cognitive Load Theory  Collaborative Learning  Computer-based Learning Environment  Individual Learning  Quasi-experiment