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An Institutional Perspective on Modernization and Sex-appeal Advertising Journal article
ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS, 2017,Volume: 29,Issue: 2,Page: 220-238
Authors:  Chung Leung Luk;  Cheris W.C. Chow;  Wendy W.N. Wan;  Jennifer Y.M. Lai;  Isabel Fu;  Candy P.S. Fong
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China  Attitudes  Modernization  Nudity  Sexual Ads  
Consumer responses to sexual advertising: The intersection of modernization, evolution, and international marketing Journal article
Journal of International Business Studies, 2014,Volume: 45,Issue: 6,Page: 751-782
Authors:  Wendy WN Wan;  Chung-Leung Luk;  Cheris WC Chow
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Evolutionary Psychology  Strategic Pluralism Theory  Cross-cultural Experiments  China  Modernization  Advertising  
Does Service Employee Arrogance Discourage Sales of Luxury Brands in Emerging Economies? Journal article
Psychology and Marketing, 2013,Volume: 30,Issue: 10,Page: 918-933
Authors:  Xuehua Wang;  Cheris W.C. Chow;  Chung Leung Luk
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Consumers’ Views of Feng Shui: Antecedents and Behavioral Consequences Journal article
Psychology and Marketing, 2012,Volume: 29,Issue: 7,Page: 488-501
Authors:  Chung-Leung Luk;  Wendy W. N. Wan;  Raymond P. M. Chow;  Cheris W.C. Chow;  Kim-Shyan Fam;  Peiguan Wu;  Sarang Kim
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Interpersonal Relationship, Service Quality, Seller Expertise: How Important Are They to Adolescent Consumers? Journal article
PSYCHOLOGY & MARKETING, 2012,Volume: 29,Issue: 5,Page: 365-377
Authors:  Wendy W. N. Wan;  Chung-Leung Luk;  Kim-Shyan Fam;  Peiguan Wu;  Cheris W. C. Chow
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Effects of Institutional Change Toward Modernization on Consumer's Responses to Sex-Appeal Advertising Conference paper
2010 AMA Educators' Proceedings: Enhancing Knowledge Development in Marketing, Boston, Massachusetts, USA, August 13-16, 2010
Authors:  Chung-Leung Luk;  Cheris W.C. Chow;  Wendy W.N. Wan
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