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An Institutional Perspective on Modernization and Sex-appeal Advertising
Journal article
ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS, 2017,Volume: 29,Issue: 2,Page: 220-238
Authors:
Chung Leung Luk
;
Cheris W.C. Chow
;
Wendy W.N. Wan
;
Jennifer Y.M. Lai
;
Isabel Fu
;
Candy P.S. Fong
Favorite
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View/Download:17/0
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TC[WOS]:
0
TC[Scopus]:
1
|
Submit date:2019/09/17
China
Attitudes
Modernization
Nudity
Sexual Ads
Consumer responses to sexual advertising: The intersection of modernization, evolution, and international marketing
Journal article
Journal of International Business Studies, 2014,Volume: 45,Issue: 6,Page: 751-782
Authors:
Wendy WN Wan
;
Chung-Leung Luk
;
Cheris WC Chow
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View/Download:4/0
|
TC[WOS]:
11
TC[Scopus]:
12
|
Submit date:2019/10/24
Evolutionary Psychology
Strategic Pluralism Theory
Cross-cultural Experiments
China
Modernization
Advertising
Does Service Employee Arrogance Discourage Sales of Luxury Brands in Emerging Economies?
Journal article
Psychology and Marketing, 2013,Volume: 30,Issue: 10,Page: 918-933
Authors:
Xuehua Wang
;
Cheris W.C. Chow
;
Chung Leung Luk
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View/Download:6/0
|
TC[WOS]:
4
TC[Scopus]:
9
|
Submit date:2019/10/24
Consumers’ Views of Feng Shui: Antecedents and Behavioral Consequences
Journal article
Psychology and Marketing, 2012,Volume: 29,Issue: 7,Page: 488-501
Authors:
Chung-Leung Luk
;
Wendy W. N. Wan
;
Raymond P. M. Chow
;
Cheris W.C. Chow
;
Kim-Shyan Fam
;
Peiguan Wu
;
Sarang Kim
Favorite
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View/Download:12/0
|
TC[WOS]:
4
TC[Scopus]:
6
|
Submit date:2019/11/01
Interpersonal Relationship, Service Quality, Seller Expertise: How Important Are They to Adolescent Consumers?
Journal article
PSYCHOLOGY & MARKETING, 2012,Volume: 29,Issue: 5,Page: 365-377
Authors:
Wendy W. N. Wan
;
Chung-Leung Luk
;
Kim-Shyan Fam
;
Peiguan Wu
;
Cheris W. C. Chow
Favorite
|
View/Download:8/0
|
TC[WOS]:
11
TC[Scopus]:
11
|
Submit date:2019/11/01
Effects of Institutional Change Toward Modernization on Consumer's Responses to Sex-Appeal Advertising
Conference paper
2010 AMA Educators' Proceedings: Enhancing Knowledge Development in Marketing, Boston, Massachusetts, USA, August 13-16, 2010
Authors:
Chung-Leung Luk
;
Cheris W.C. Chow
;
Wendy W.N. Wan
Favorite
|
View/Download:9/0
|
TC[WOS]:
0
TC[Scopus]:
0
|
Submit date:2019/11/01