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Ranking of Choice Cues for Smartphones Using the Best-Worst Scaling Method Journal article
ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS, 2019,Volume: 31,Issue: 1,Page: 223-245
Authors:  Luis Pinto;  Erdener Kaynak;  Clement S.F. Chow;  Lida L. Zhang
Favorite  |  View/Download:8/0  |  Submit date:2019/09/17
Smartphone  Chinese Context  Best-worst Scaling Method  Buying Decision Process  Product Attributes  Ranking Of Importance  
Role of adaptive selling and customer orientation on salesperson performance: Evidence from two distinct markets of Europe and Asia Journal article
Journal of Transnational Management, 2016,Volume: 21,Issue: 2,Page: 62-83
Authors:  Kaynak,Erdener;  Kara,Ali;  Chow,Clement S.F.;  Laukkanen,Tommi
Favorite  |  View/Download:7/0  |  Submit date:2019/08/01
Adaptive selling  cross-country investigation  customer orientation  Finland  Macau  salesperson performance  
Slotting Allowances in China: Perspectives of a Large Manufacturer Versus a Large Retailer in the China Grocery Market Journal article
Journal of Marketing Channels, 2015,Volume: 22,Issue: 1,Page: 27-41
Authors:  Kaynak,Erdener;  Chow,Clement S.F.;  Xie,Jason Z.
Favorite  |  View/Download:11/0  |  Submit date:2019/08/01
Carrefour  China  Coca-cola  Cultural Dimensions  Guanxi  Retailing  Slotting Allowances  
The effect of plain packaging format in cigarette labeling on smoking intent and brand likability among young non-smokers in Macau Journal article
Asia Pacific Journal of Marketing and Logistics, 2015,Volume: 27,Issue: 1,Page: 23-39
Authors:  Clement S.F. Chow;  Erdener Kaynak;  Winnie Mak
Favorite  |  View/Download:4/0  |  Submit date:2019/09/17
Brand familiarity  Smoking Intent  Plain Packaging  Brand Likability  Cigarette Labeling  Lab Experiment  
Pattern of similarities/differences in time orientation and advertising attitudes: A cross-cultural comparison of Georgian and Macau consumers Journal article
Asia Pacific Journal of Marketing and Logistics, 2013,Volume: 25,Issue: 4,Page: 631-654
Authors:  Kaynak,Erdener;  Kara,Ali;  Chow,Clement S.F.;  Riza Apil,Ali
Favorite  |  View/Download:4/0  |  Submit date:2019/08/01
Advertising  Consumer behaviour  Cultural values  Customer orientation  International advertising  
Channel power struggle between a manufacturer giant and a retailer giant in China: Who is the winner? Journal article
Competitiveness Review, 2011,Volume: 21,Issue: 3,Page: 306-321
Authors:  Clement S.F. Chow;  Erdener Kaynak;  Cathy J. Yang
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Manufacturing Industries  Retailers  Channel Relationships  Influence  China  
Segmenting the customer base in a CRM program according to customer tolerance to inferiority – A moderator of the service failure-customer dissatisfaction link Journal article
Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 2009,Volume: 22,Page: 68-87
Authors:  Zhang, Lingling.;  Lam, Long W.;  Chow, Clement S.F.
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Global marketers' dilemma: Whether to translate the brand name into local language Journal article
Journal of Global Marketing, 2007,Volume: 20,Issue: 4,Page: 25-38
Authors:  Chow,Clement S.F.;  Tang,Esther P.Y.;  Fu,Isabel S.F.
Favorite  |  View/Download:4/0  |  Submit date:2019/08/02
Brand name translation  China market  Consumer involvement  Hedonism  Purchase intention  
Global marketers' dilemma: Whether to translate the brand name into local language Journal article
Journal of Global Marketing, 2007,Volume: 20,Issue: 4,Page: 25-38
Authors:  Chow,Clement S.F.;  Tang,Esther P.Y.;  Fu,Isabel S.F.
Favorite  |  View/Download:3/0  |  Submit date:2019/08/01
Brand name translation  China market  Consumer involvement  Hedonism  Purchase intention  
Visual and verbal communication in the design of eco-label for green consumer products Journal article
Journal of International Consumer Marketing, 2004,Volume: 16,Issue: 4,Page: 85-105
Authors:  Tang,Esther;  Fryxell,Gerald E.;  Chow,Clement S.F.
Favorite  |  View/Download:4/0  |  Submit date:2019/08/01
Consumer Buying Behavior  Eco-label  Factorial Design  Green Consumerism Experiment  Visual/verbal Communication