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The impact of corporate social responsibility (CSR) performance and perceived brand quality on customer-based brand preference Journal article
Journal of Services Marketing, 2014,Volume: 28,Issue: 3,Page: 181
Authors:  Liu M.T.;  Wong I.A.;  Shi G.;  Chu R.;  Brock J.L.
Favorite  |  View/Download:9/0  |  Submit date:2018/10/30
Brand preference  CSR performance  Hotel  Perceived brand quality  
Perceived benefits, perceived risk, and trust: Influences on consumers' group buying behaviour Journal article
Asia Pacific Journal of Marketing and Logistics, 2013,Volume: 25,Issue: 2,Page: 225
Authors:  Tingchi Liu M.;  Brock J.L.;  Cheng Shi G.;  Chu R.;  Tseng T.-H.
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Attitude  China  Chinese consumers  Consumer behaviour  Electronic commerce  Group behaviour  Group buying behaviour  Online  Perceived benefit  Perceived risk  Purchase intention  Trust to initiator  
Selecting a female athlete endorser in China: The effect of attractiveness, match-up, and consumer gender difference Journal article
European Journal of Marketing, 2011,Volume: 45,Issue: 7,Page: 1214
Authors:  Liu M.T.;  Brock J.L.
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China  Consumers  Gender  
Antecedents of redemption of reward points: Credit card market in china and international comparison Journal article
Journal of International Consumer Marketing, 2010,Volume: 22,Issue: 1,Page: 33
Authors:  Liu M.T.;  Brock J.L.
Favorite  |  View/Download:3/0  |  Submit date:2018/10/30
Consumer loyalty  Credit card  Redemption  Reward programs