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Managerial insights into sachet marketing strategies and popularity in the Philippines Journal article
Asia Pacific Journal of Marketing and Logistics, 2011,Volume: 23,Issue: 5,Page: 755-772
Authors:  Sy-Changco,Joseph A.;  Pornpitakpan,Chanthika;  Singh,Ramendra;  Bonilla,Celia M.
Favorite  |  View/Download:5/0  |  Submit date:2019/08/01
Consumer goods  Distribution systems  Marketing strategy  Multinational companies  Package size  Philippines  Sachet marketing