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Celebrity poses and consumer attitudes in endorsement advertisements Journal article
Asia Pacific Journal of Marketing and Logistics, 2019,Volume: 31,Issue: 4,Page: 1027-1041
Authors:  Yongdan Liu;  Matthew Tingchi Liu
Favorite  |  View/Download:14/0  |  Submit date:2019/10/21
Endorsement  Advertising  Marketing Communications  Consumer Attitude  Cognitive Load  Celebrity Endorsement  Celebrity Poses  
How CSR influences customer behavioural loyalty in the Chinese hotel industry Journal article
Asia Pacific Journal of Marketing and Logistics, 2019
Authors:  Matthew Tingchi Liu;  Yongdan Liu;  Ziying Mo;  Zhidong Zhao;  Zhenghao Zhu
Favorite  |  View/Download:11/0  |  Submit date:2019/10/17
China  Corporate Social Responsibility  Brand Image  Hotel  Customer Trust  Customer Behavioural Loyalty  
Vlog and brand evaluations: the influence of parasocial interaction Journal article
Asia Pacific Journal of Marketing and Logistics, 2019,Volume: 31,Issue: 2,Page: 419-436
Authors:  Liu,Matthew Tingchi;  Liu,Yongdan;  Zhang,Lida L.
Favorite  |  View/Download:47/0  |  Submit date:2019/08/01
Brand affect  Brand management  Brand preference  Branding strategies  Celebrity endoresement  Consumer behaviour  Parasocial interaction  Perceived brand quality  Promotions management  Vlog  
Ranking of Choice Cues for Smartphones Using the Best-Worst Scaling Method Journal article
ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS, 2019,Volume: 31,Issue: 1,Page: 223-245
Authors:  Luis Pinto;  Erdener Kaynak;  Clement S.F. Chow;  Lida L. Zhang
Favorite  |  View/Download:8/0  |  Submit date:2019/09/17
Smartphone  Chinese Context  Best-worst Scaling Method  Buying Decision Process  Product Attributes  Ranking Of Importance  
An Institutional Perspective on Modernization and Sex-appeal Advertising Journal article
ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS, 2017,Volume: 29,Issue: 2,Page: 220-238
Authors:  Chung Leung Luk;  Cheris W.C. Chow;  Wendy W.N. Wan;  Jennifer Y.M. Lai;  Isabel Fu;  Candy P.S. Fong
Favorite  |  View/Download:12/0  |  Submit date:2019/09/17
China  Attitudes  Modernization  Nudity  Sexual Ads  
Effects of perceived product similarity and ad claims on brand responses in comparative advertising Journal article
Asia Pacific Journal of Marketing and Logistics, 2015,Volume: 27,Issue: 4,Page: 535-558
Authors:  Pornpitakpan,Chanthika;  Yuan,Yizhou
Favorite  |  View/Download:4/0  |  Submit date:2019/08/01
Ad claims  Category substitution  Comparative advertising  Perceived similarity  Schema congruity  
How rural-urban identification influences consumption patterns? Evidence from Chinese migrant workers Journal article
Asia Pacific Journal of Marketing and Logistics, 2015,Volume: 27,Issue: 1,Page: 40-60
Authors:  Chu,Rongwei;  Liu,Matthew;  Shi,Guicheng James
Favorite  |  View/Download:4/0  |  Submit date:2019/08/01
Consumer behaviour  Social marketing  
Macau gambling industry: current challenges and opportunities next decade Journal article
Asia Pacific Journal of Marketing and Logistics, 2015,Volume: 27,Issue: 3,Page: 499-512
Authors:  Liu,Matthew Tingchi;  Chang,Tina Tsing Gya;  Loi,Edmund H.N.;  Chan,Andrew Chi Hong
Favorite  |  View/Download:4/0  |  Submit date:2019/08/01
Diversification  Gambling industry  Global business  Macau  Macro marketing  VIP market  
The effect of plain packaging format in cigarette labeling on smoking intent and brand likability among young non-smokers in Macau Journal article
Asia Pacific Journal of Marketing and Logistics, 2015,Volume: 27,Issue: 1,Page: 23-39
Authors:  Clement S.F. Chow;  Erdener Kaynak;  Winnie Mak
Favorite  |  View/Download:7/0  |  Submit date:2019/09/17
Brand familiarity  Smoking Intent  Plain Packaging  Brand Likability  Cigarette Labeling  Lab Experiment  
Can a socially responsible casino better retain its management staff? From an internal customer perspective Journal article
Asia Pacific Journal of Marketing and Logistics, 2014,Volume: 26,Issue: 4,Page: 520-539
Authors:  Liu,Matthew;  Wong,Ipkin Anthony;  Chu,Rongwei;  Shi,Guicheng James;  Brock,James L.;  Tseng,Ting Hsiang
Favorite  |  View/Download:16/0  |  Submit date:2019/08/01
Chinese management and leadership  Corporate social responsibility  Gaming research