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| Applying consumer-based consumer-based brand equity in luxury hotel branding Conference paper
Authors: Liu, Matthew Tingchi; Wong, Ipkin Anthony; Tseng, Ting-Hsiang; Chang, Angela Wen-Yu; Phau, Ian
  Favorite | View/Download：1/0 | Submit date：2018/10/30
Brand equity Brand attitude Purchase intention Service brand Luxury hotel |
| Applying consumer-based brand equity in luxury hotel branding Journal article
Journal of Business Research, 2017,Volume: 81,Page: 192-202
Authors: Matthew Tingchi Liu; IpKin Anthony Wong; Ting-Hsiang Tseng; Angela Wen-Yu Chang ; Ian Phau
Favorite | View/Download：5/0 | Submit date：2019/06/18
Brand Attitude Brand Equity Luxury Hotel Purchase Intention Service Brand |
| Applying consumer-based brand equity in luxury hotel branding: An empirical study Conference paper
The Mystique of Luxury Brands- Shanghai Conference 2016, The Majesty Plaza, Shanghai (Ballroom A), 2016-3-12
Authors: Matthew Liu; Anthony Wong; Tseng Ting-Hsiang; Angela Wen-Yu Chang; Ian Phau
Favorite | View/Download：1/0 | Submit date：2019/09/27 |
| Customer Responses to Arts Festivals: The Effects of Relationship Marketing on Cultural Activities Book chapter
出自: Handbook of research on the impact of culture and society on the entertainment industry:PA: IGI Global Publishing, 2014, 页码:
350-370
Authors: Angela Wen-Yu, CHANG
Favorite | View/Download：0/0 | Submit date：2019/09/27 |
| Understanding Macau Consumers’ Decision Process and Choice for Purchasing Tangible Products Conference paper
媒介生態變遷衝擊下的創新, 挑戰與社會參與 : 學術研討會論文選集, 台湾, 2011-6
Authors: Wen Yu Chang
Favorite | View/Download：1/0 | Submit date：2019/09/27
Consumer Decision Process Willingness-to-pay Macau Culture |
