UM

Browse/Search Results:  1-5 of 5 Help

Selected(0)Clear Items/Page:    Sort:
Applying consumer-based consumer-based brand equity in luxury hotel branding Conference paper
Authors:  Liu, Matthew Tingchi;  Wong, Ipkin Anthony;  Tseng, Ting-Hsiang;  Chang, Angela Wen-Yu;  Phau, Ian
Favorite  |  View/Download:1/0  |  Submit date:2018/10/30
Brand equity  Brand attitude  Purchase intention  Service brand  Luxury hotel  
Applying consumer-based brand equity in luxury hotel branding Journal article
Journal of Business Research, 2017,Volume: 81,Page: 192-202
Authors:  Matthew Tingchi Liu;  IpKin Anthony Wong;  Ting-Hsiang Tseng;  Angela Wen-Yu Chang;  Ian Phau
Favorite  |  View/Download:5/0  |  Submit date:2019/06/18
Brand Attitude  Brand Equity  Luxury Hotel  Purchase Intention  Service Brand  
Applying consumer-based brand equity in luxury hotel branding: An empirical study Conference paper
The Mystique of Luxury Brands- Shanghai Conference 2016, The Majesty Plaza, Shanghai (Ballroom A), 2016-3-12
Authors:  Matthew Liu;  Anthony Wong;  Tseng Ting-Hsiang;  Angela Wen-Yu Chang;  Ian Phau
Favorite  |  View/Download:1/0  |  Submit date:2019/09/27
Customer Responses to Arts Festivals: The Effects of Relationship Marketing on Cultural Activities Book chapter
出自: Handbook of research on the impact of culture and society on the entertainment industry:PA: IGI Global Publishing, 2014, 页码: 350-370
Authors:  Angela Wen-Yu, CHANG
Favorite  |  View/Download:0/0  |  Submit date:2019/09/27
Understanding Macau Consumers’ Decision Process and Choice for Purchasing Tangible Products Conference paper
媒介生態變遷衝擊下的創新, 挑戰與社會參與 : 學術研討會論文選集, 台湾, 2011-6
Authors:  Wen Yu Chang
Favorite  |  View/Download:1/0  |  Submit date:2019/09/27
Consumer  Decision Process  Willingness-to-pay  Macau  Culture