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Celebrity poses and consumer attitudes in endorsement advertisements Journal article
Asia Pacific Journal of Marketing and Logistics, 2019,Volume: 31,Issue: 4,Page: 1027-1041
Authors:  Yongdan Liu;  Matthew Tingchi Liu
Favorite | View/Download:14/0 | TC[WOS]:2 TC[Scopus]:0 | Submit date:2019/10/21
Endorsement  Advertising  Marketing Communications  Consumer Attitude  Cognitive Load  Celebrity Endorsement  Celebrity Poses  
Monetization on Mobile Platforms: Balancing in-App Advertising and User Base Growth Journal article
PRODUCTION AND OPERATIONS MANAGEMENT, 2019,Volume: 28,Issue: 9,Page: 2202-2220
Authors:  Yonghua Ji;  Ruibing Wang;  Qinglong Gou
Favorite | View/Download:15/0 | TC[WOS]:3 TC[Scopus]:0 | Submit date:2020/04/02
Mobile Platforms  System Coordination  Differential Game  Mobile Apps  In-app Advertising  
UNDERSTANDING WECHAT USERS’ MOTIVATIONS, ATTITUDES AND INTENTION OF READING PROMOTIONAL MATERIAL Journal article
Journal of Information Technology Management, 2019,Volume: 30,Issue: 1,Page: 25 – 37
Authors:  KIN MENG SAM;  CHRIS CHATWIN
Favorite | View/Download:3/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/12/03
Mobile Advertising  Wechat  Promotional Material  Motivations  Attitudes  Intention  
Implicit Messages Regarding Unhealthy Foodstuffs in Chinese Television Advertisements: Increasing the Risk of Obesity Journal article
International Journal of Environmental Research and Public Health, 2018,Volume: 15,Issue: 1
Authors:  Chang,Angela;  Schulz,Peter J.;  Schirato,Tony;  Hall,Brian J.
Favorite | View/Download:9/0 | TC[WOS]:1 TC[Scopus]:0 | Submit date:2019/06/18
Advertising Appeals  Advertising Tactics  Big Foods  Branding Strategy  Food Marketing  Global Brands  Obesity  
Effects of functional green advertising on self and others Journal article
PSYCHOLOGY & MARKETING, 2018,Volume: 35,Issue: 5,Page: 368-382
Authors:  Mo, Ziying;  Liu, Matthew Tingchi;  Liu, Yongdan
Favorite | View/Download:29/0 | TC[WOS]:6 TC[Scopus]:0 | Submit date:2018/10/30
consumer environmental concern  green advertising  individualism-collectivism  third-person effect  
“fake food” as a new ingredient in the “cuisine juridique”: A case for “regulatory co-opetition” Journal article
Medicine and Law, 2018,Volume: 37,Issue: 1,Page: 175-192
Authors:  Svetlicinii,Alexandr
Favorite | View/Download:2/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/08/22
China  Consumer protection  European union  Food  Food fraud  Food safety  Misleading advertising  Unfair commercial practices  
Measuring Destination Marketing: Comparing Four Models of Advertising Conversion Journal article
JOURNAL OF TRAVEL RESEARCH, 2017,Volume: 56,Issue: 2,Page: 143-157
Authors:  Choe, Yeongbae;  Stienmetz, Jason L;  Fesenmaier, Daniel R
Favorite | View/Download:6/0 | TC[WOS]:5 TC[Scopus]:0 | Submit date:2019/10/21
Destination Marketing  Destination Advertising Response Model  Tourism Advertising  Conversion Study  
An arousal-based explanation of affect dynamics Journal article
European Journal of Marketing, 2016,Volume: 50,Issue: 7-8,Page: 1159-1184
Authors:  Li Yan;  Matthew Tingchi Liu;  Xiaoyun Chen;  Guicheng Shi
Favorite | View/Download:5/0 | TC[WOS]:4 TC[Scopus]:0 | Submit date:2019/08/01
Marketing  Evaluation  Advertising  Empirical Study  
Non-response bias in tourism advertising studies: Further analyses Journal article
TOURISM ANALYSIS, 2016,Volume: 21,Issue: 2-3,Page: 293-298
Authors:  Choe, Yeongbae;  Fesenmaier, Daniel R.
Favorite | View/Download:6/0 | TC[WOS]:2 TC[Scopus]:0 | Submit date:2019/10/21
Destination Advertising  Nonresponse Bias  Conversion Study  
Effects of perceived product similarity and ad claims on brand responses in comparative advertising Journal article
Asia Pacific Journal of Marketing and Logistics, 2015,Volume: 27,Issue: 4,Page: 535-558
Authors:  Pornpitakpan,Chanthika;  Yuan,Yizhou
Favorite | View/Download:4/0 | TC[WOS]:2 TC[Scopus]:0 | Submit date:2019/08/01
Ad claims  Category substitution  Comparative advertising  Perceived similarity  Schema congruity