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| Celebrity poses and consumer attitudes in endorsement advertisements Journal article
Asia Pacific Journal of Marketing and Logistics, 2019,Volume: 31,Issue: 4,Page: 1027-1041
Authors: Yongdan Liu; Matthew Tingchi Liu
  Favorite | View/Download：20/0 | TC[WOS]:4 TC[Scopus]:4 | Submit date：2019/10/21
Endorsement Advertising Marketing Communications Consumer Attitude Cognitive Load Celebrity Endorsement Celebrity Poses |
| How CSR influences customer behavioural loyalty in the Chinese hotel industry Journal article
Asia Pacific Journal of Marketing and Logistics, 2019
Authors: Matthew Tingchi Liu; Yongdan Liu; Ziying Mo; Zhidong Zhao; Zhenghao Zhu
Favorite | View/Download：22/0 | TC[WOS]:0 TC[Scopus]:16 | Submit date：2019/10/17
China Corporate Social Responsibility Brand Image Hotel Customer Trust Customer Behavioural Loyalty |
| Vlog and brand evaluations: the influence of parasocial interaction Journal article
Asia Pacific Journal of Marketing and Logistics, 2019,Volume: 31,Issue: 2,Page: 419-436
Authors: Liu，Matthew Tingchi; Liu，Yongdan; Zhang，Lida L.
Favorite | View/Download：111/0 | TC[WOS]:6 TC[Scopus]:7 | Submit date：2019/08/01
Brand affect Brand management Brand preference Branding strategies Celebrity endoresement Consumer behaviour Parasocial interaction Perceived brand quality Promotions management Vlog |
| Ranking of Choice Cues for Smartphones Using the Best-Worst Scaling Method Journal article
ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS, 2019,Volume: 31,Issue: 1,Page: 223-245
Authors: Luis Pinto; Erdener Kaynak; Clement S.F. Chow; Lida L. Zhang
Favorite | View/Download：12/0 | TC[WOS]:5 TC[Scopus]:5 | Submit date：2019/09/17
Smartphone Chinese Context Best-worst Scaling Method Buying Decision Process Product Attributes Ranking Of Importance |
| An Institutional Perspective on Modernization and Sex-appeal Advertising Journal article
ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS, 2017,Volume: 29,Issue: 2,Page: 220-238
Authors: Chung Leung Luk; Cheris W.C. Chow; Wendy W.N. Wan; Jennifer Y.M. Lai; Isabel Fu; Candy P.S. Fong
Favorite | View/Download：17/0 | TC[WOS]:0 TC[Scopus]:1 | Submit date：2019/09/17
China Attitudes Modernization Nudity Sexual Ads |
| Effects of perceived product similarity and ad claims on brand responses in comparative advertising Journal article
Asia Pacific Journal of Marketing and Logistics, 2015,Volume: 27,Issue: 4,Page: 535-558
Authors: Pornpitakpan，Chanthika; Yuan，Yizhou
Favorite | View/Download：13/0 | TC[WOS]:3 TC[Scopus]:3 | Submit date：2019/08/01
Ad claims Category substitution Comparative advertising Perceived similarity Schema congruity |
| How rural-urban identification influences consumption patterns? Evidence from Chinese migrant workers Journal article
Asia Pacific Journal of Marketing and Logistics, 2015,Volume: 27,Issue: 1,Page: 40-60
Authors: Chu，Rongwei; Liu，Matthew; Shi，Guicheng James
Favorite | View/Download：6/0 | TC[WOS]:12 TC[Scopus]:13 | Submit date：2019/08/01
Consumer behaviour Social marketing |
| The effect of plain packaging format in cigarette labeling on smoking intent and brand likability among young non-smokers in Macau Journal article
Asia Pacific Journal of Marketing and Logistics, 2015,Volume: 27,Issue: 1,Page: 23-39
Authors: Clement S.F. Chow; Erdener Kaynak; Winnie Mak
Favorite | View/Download：10/0 | TC[WOS]:1 TC[Scopus]:1 | Submit date：2019/09/17
Brand familiarity Smoking Intent Plain Packaging Brand Likability Cigarette Labeling Lab Experiment |
| Macau gambling industry: current challenges and opportunities next decade Journal article
Asia Pacific Journal of Marketing and Logistics, 2015,Volume: 27,Issue: 3,Page: 499-512
Authors: Liu，Matthew Tingchi; Chang，Tina Tsing Gya; Loi，Edmund H.N.; Chan，Andrew Chi Hong
Favorite | View/Download：9/0 | TC[WOS]:11 TC[Scopus]:12 | Submit date：2019/08/01
Diversification Gambling industry Global business Macau Macro marketing VIP market |
| Can a socially responsible casino better retain its management staff? From an internal customer perspective Journal article
Asia Pacific Journal of Marketing and Logistics, 2014,Volume: 26,Issue: 4,Page: 520-539
Authors: Liu，Matthew; Wong，Ipkin Anthony; Chu，Rongwei; Shi，Guicheng James; Brock，James L.; Tseng，Ting Hsiang
Favorite | View/Download：21/0 | TC[WOS]:0 TC[Scopus]:13 | Submit date：2019/08/01
Chinese management and leadership Corporate social responsibility Gaming research |
