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Celebrity poses and consumer attitudes in endorsement advertisements Journal article
Asia Pacific Journal of Marketing and Logistics, 2019,Volume: 31,Issue: 4,Page: 1027-1041
Authors:  Yongdan Liu;  Matthew Tingchi Liu
Favorite | View/Download:20/0 | TC[WOS]:2 TC[Scopus]:3 | Submit date:2019/10/21
Endorsement  Advertising  Marketing Communications  Consumer Attitude  Cognitive Load  Celebrity Endorsement  Celebrity Poses  
The persuasion process of sponsorship and non-sponsored activation and the dual mediation model Journal article
Event Management, 2019
Authors:  Quintal, Vanessa;  Liu, Matthew Tingchi;  Unsal, Fahri;  Phau, Ian
Favorite | View/Download:21/0 | TC[WOS]:0 TC[Scopus]:1 | Submit date:2019/10/21
Attitude  Cognition  Global Brands  Purchase Intention  Sponsorship Activation  
Maximising business returns to corporate social responsibility communication: An empirical test Journal article
Business Ethics, 2019,Volume: 28,Issue: 3,Page: 275-289
Authors:  Andrea Pérez;  María del Mar García de los Salmones;  Matthew Tingchi Liu
Favorite | View/Download:12/0 | TC[WOS]:9 TC[Scopus]:13 | Submit date:2019/08/01
How CSR influences customer behavioural loyalty in the Chinese hotel industry Journal article
Asia Pacific Journal of Marketing and Logistics, 2019
Authors:  Matthew Tingchi Liu;  Yongdan Liu;  Ziying Mo;  Zhidong Zhao;  Zhenghao Zhu
Favorite | View/Download:22/0 | TC[WOS]:0 TC[Scopus]:13 | Submit date:2019/10/17
China  Corporate Social Responsibility  Brand Image  Hotel  Customer Trust  Customer Behavioural Loyalty  
開好一家小店的前提:集中化戰略+差異化定位 Book chapter
出自: 創業攻略–實戰篇4: 如何開一間自己的風格小店, 羅保博士街17A皇子商業大廈9樓:HAPPYMACAO 出版社, 2019, 页码: 1-5
Authors:  劉丁己
Favorite | View/Download:13/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/10/22
市場營銷新方向:區塊鏈,物聯網、神經營銷學對澳門的啟示 Journal article
澳門研究, 2018,Volume: 91,Page: 90-95
Authors:  劉丁己
Favorite | View/Download:20/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/10/22
What to Say to Patrons About Buying Tickets Again? Modelling a Modern Relationship for Traditional Performing Arts Journal article
Journal of Creative Communications, 2018,Volume: 13,Issue: 3,Page: 167-184
Authors:  Angela Chang;  Matthew Tingchi Liu
Favorite | View/Download:17/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/08/15
Theatre Patrons  Preference  Involvement  Satisfaction  Structural Equation Modelling  
DOES PERCEPTUAL FLUENCY OF CELEBRITY RECOGNITION INFLUENCE CELEBRITY ENDORSEMENT ADVERTISING? Conference paper
2018 Global Marketing Conference at Tokyo Proceedings, Hotel New Otani Tokyo, Tokyo, Japan, July 26 - 29, 2018
Authors:  Yongdan Liu;  Matthew Tingchi Liu
Favorite | View/Download:10/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/10/17
Perceptual Fluency  Celebrity  Endorsement  Celebrity's Image  Consumer Behavior  
通過營銷科學方式測量消費者對品牌的看法 Book chapter
出自: 創業攻略–實戰篇(3) :品牌澳門–中小企創新之路, 羅保博士街17A皇子商業大廈9樓:HAPPYMACAO出版社, 2018, 页码: 123-132
Authors:  劉丁己
Favorite | View/Download:12/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/10/17
Effects of functional green advertising on self and others Journal article
PSYCHOLOGY & MARKETING, 2018,Volume: 35,Issue: 5,Page: 368-382
Authors:  Mo, Ziying;  Liu, Matthew Tingchi;  Liu, Yongdan
Favorite | View/Download:38/0 | TC[WOS]:6 TC[Scopus]:10 | Submit date:2018/10/30
consumer environmental concern  green advertising  individualism-collectivism  third-person effect