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開好一家小店的前提:集中化戰略+差異化定位 Book chapter
出自: 創業攻略–實戰篇4: 如何開一間自己的風格小店, 羅保博士街17A皇子商業大廈9樓:HAPPYMACAO 出版社, 2019, 页码: 1-5
Authors:  劉丁己
Favorite | View/Download:13/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/10/22
通過營銷科學方式測量消費者對品牌的看法 Book chapter
出自: 創業攻略–實戰篇(3) :品牌澳門–中小企創新之路, 羅保博士街17A皇子商業大廈9樓:HAPPYMACAO出版社, 2018, 页码: 123-132
Authors:  劉丁己
Favorite | View/Download:12/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/10/17
CONFUCIAN TRADITIONS IN VIRTUE ETHICS Book chapter
出自: BUSINESS ETHICS: A VIRTUE ETHICS AND COMMON GOOD APPROACH:ROUTLEDGE, 2 PARK SQ, MILTON PARK, ABINGDON OX14 4RN, OXFORD, ENGLAND, 2018, 页码: 187-200
Authors:  Kim, R;  Mondejar, R;  Roque, R;  Cuervo, JC
Favorite | View/Download:15/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/09/30
Reassessing Economic Success: More Than a Decade After Casino Liberation in Macau Book chapter
出自: Additional Information Macau Casino Complex:University of Nevada Press, 2018, 页码: 88-98
Authors:  Miao He;  Ricardo C. S. Siu
Favorite | View/Download:11/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/12/10
The Mechanism that Links the Implicit Theories of Intelligence and Continuance of Information Technology: Evidence from the Use of Mobile Apps to Make Hotel Reservations Book chapter
出自: Information and Communication Technologies in Tourism 2018:Springer, Cham, 2018, 页码: 323-335
Authors:  Lawrence Hoc Nang Fong;  Irene Cheng Chu Chan;  Rob Law;  Tuan Phong Ly
Favorite | View/Download:4/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/10/03
Lay Theory  Tourism  Hotel  Smartphone Technology Adoption  Essentialism  
The effect of user-generated content on consumer responses in hotels and restaurants A social communication framework Book chapter
出自: Routledge Handbook of Hospitality Marketing, London:Routledge, 2018, 页码: 551-561
Authors:  Lawrence Hoc Nang Fong
Favorite | View/Download:12/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/10/03
Word-of-mouth  Online Product Reviews  Source Credibility  Tourism  Hospitality  Media  Behavior  Booking  Ewom  Perceptions  
May the Qi Be with you! Feng Shui in Macau's Casinos Book chapter
出自: Macau and the Casino complex:University of Nevada Press, 2018, 页码: 79-87
Authors:  Desmond Lam
Favorite | View/Download:18/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/09/25
建立中葡小企业商贸服务中心 Book chapter
出自: 就總理李克強訪澳期間宣佈十九項惠澳措施進行深入研究的建議報告, 澳门:澳门大学, 2018, 页码: 43-48
Authors:  李振国;  Javies Calero Cuervo;  洪福来
Favorite | View/Download:8/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/12/22
中葡經貿合作會展中心 Book chapter
出自: 就總理李克強訪澳期間宣佈十九項惠澳措施進行深入研究的建議報告, 澳门:澳门大学, 2018, 页码: 57-74
Authors:  苏小恩;  刘明;  肖志成
Favorite | View/Download:13/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/12/22
Effectuated Innovation Process in Entrepreneurial Firms: A Conceptual Model Book chapter
出自: Global Opportunities for Entrepreneurial Growth: Coopetition and Knowledge Dynamics within and across Firms:Emerald Publishing Limited, 2017, 页码: 11–29
Authors:  Jacky F. L. Hong;  Xi Zhao
Favorite | View/Download:20/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/12/12
Small And Medium Enterprises (Smes)  Effectuation  Coopetitive Innovation