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Vlog and brand evaluations: the influence of parasocial interaction Journal article
Asia Pacific Journal of Marketing and Logistics, 2019,Volume: 31,Issue: 2,Page: 419-436
Authors:  Liu，Matthew Tingchi;  Liu，Yongdan;  Zhang，Lida L.
Favorite | View/Download：108/0 | TC[WOS]:3 TC[Scopus]:6 | Submit date：2019/08/01
Brand affect  Brand management  Brand preference  Branding strategies  Celebrity endoresement  Consumer behaviour  Parasocial interaction  Perceived brand quality  Promotions management  Vlog  
Export intensity and MNE customers' environmental requirements: effects on local Chinese suppliers' environment strategies Journal article
Journal of Business Ethics, 2016,Volume: 135,Issue: 2,Page: 327-339
Authors:  Jie Wu;  Zhenzhong Ma
Favorite | View/Download：9/0 | TC[WOS]:4 TC[Scopus]:10 | Submit date：2019/11/25
Emerging Markets  Environment Strategies  Export Intensity  Mne Customers  Resource Dependence  China  
How do new ventures grow? Firm capabilities, growth strategies and performance Journal article
International Journal of Research in Marketing, 2009,Volume: 26,Issue: 4,Page: 294-303
Authors:  Xiaoyun Chen;  Huan Zou;  Danny T. Wang
Favorite | View/Download：16/0 | TC[WOS]:39 TC[Scopus]:48 | Submit date：2018/10/30
China  Firm Capabilities  Growth Strategies  New Ventures  
Entry and business strategies used by international architectural, engineering and construction firms in China Journal article
Construction Management and Economics, 2005,Issue: 23,Page: 509–520
Authors:  Florence Yean Yng Ling;  C. William Ibbs;  Javier C. Cuervo
Favorite | View/Download：9/0 | TC[WOS]:0 TC[Scopus]:69 | Submit date：2019/09/05
China  Strategies  Foreign Firms  International Construction  Market Entry Mode