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Vlog and brand evaluations: the influence of parasocial interaction Journal article
Asia Pacific Journal of Marketing and Logistics, 2019,Volume: 31,Issue: 2,Page: 419-436
Authors:  Liu,Matthew Tingchi;  Liu,Yongdan;  Zhang,Lida L.
Favorite | View/Download:108/0 | TC[WOS]:6 TC[Scopus]:7 | Submit date:2019/08/01
Brand affect  Brand management  Brand preference  Branding strategies  Celebrity endoresement  Consumer behaviour  Parasocial interaction  Perceived brand quality  Promotions management  Vlog  
Location in Internationalization Strategy: Determinants and Consequences Journal article
Multinational Business Review, 2009,Volume: 17,Issue: 2,Page: 37-68
Authors:  Nitin Pangarkar;  Lin Yuan
Favorite | View/Download:6/0 | TC[WOS]:0 TC[Scopus]:19 | Submit date:2019/10/03
Location Strategies  Internationalization  Performance  
How do new ventures grow? Firm capabilities, growth strategies and performance Journal article
International Journal of Research in Marketing, 2009,Volume: 26,Issue: 4,Page: 294-303
Authors:  Xiaoyun Chen;  Huan Zou;  Danny T. Wang
Favorite | View/Download:16/0 | TC[WOS]:42 TC[Scopus]:48 | Submit date:2018/10/30
China  Firm Capabilities  Growth Strategies  New Ventures  
Entry and business strategies used by international architectural, engineering and construction firms in China Journal article
Construction Management and Economics, 2005,Issue: 23,Page: 509–520
Authors:  Florence Yean Yng Ling;  C. William Ibbs;  Javier C. Cuervo
Favorite | View/Download:9/0 | TC[WOS]:0 TC[Scopus]:69 | Submit date:2019/09/05
China  Strategies  Foreign Firms  International Construction  Market Entry Mode