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Vlog and brand evaluations: the influence of parasocial interaction Journal article
Asia Pacific Journal of Marketing and Logistics, 2019,Volume: 31,Issue: 2,Page: 419-436
Authors:  Liu,Matthew Tingchi;  Liu,Yongdan;  Zhang,Lida L.
Favorite | View/Download:78/0 | TC[WOS]:3 TC[Scopus]:5 | Submit date:2019/08/01
Brand affect  Brand management  Brand preference  Branding strategies  Celebrity endoresement  Consumer behaviour  Parasocial interaction  Perceived brand quality  Promotions management  Vlog  
Which is more costly in Chinese to English simultaneous interpreting, "pairing" or "transphrasing"? Evidence from an fNIRS neuroimaging study Journal article
NEUROPHOTONICS, 2018,Volume: 5,Issue: 2
Authors:  Lin, Xiaohong;  Lei, Victoria Lai Cheng;  Li, Defeng;  Yuan, Zhen
Favorite | View/Download:37/0 | TC[WOS]:0 TC[Scopus]:2 | Submit date:2018/10/30
Functional Near-infrared Spectroscopy  Translation Strategies  Simultaneous Interpreting  
Which is more costly in Chinese to English simultaneous interpreting, "pairing" or "transphrasing"? Evidence from an fNIRS neuroimaging study Journal article
Neurophotonics, 2018,Volume: 5,Issue: 2
Authors:  Lin,Xiaohong;  Lei,Victoria Lai Cheng;  Li,Defeng;  Yuan,Zhen
Favorite | View/Download:15/0 | TC[WOS]:0 TC[Scopus]:2 | Submit date:2019/10/08
Functional near-infrared spectroscopy  simultaneous interpreting  translation strategies  
Which is more costly in Chinese to English simultaneous interpreting, "pairing" or "transphrasing"? Evidence from an fNIRS neuroimaging study Journal article
Neurophotonics, 2018,Volume: 5,Issue: 2
Authors:  Lin,Xiaohong;  Lei,Victoria Lai Cheng;  Li,Defeng;  Yuan,Zhen
Favorite | View/Download:21/0 | TC[WOS]:0 TC[Scopus]:2 | Submit date:2019/10/08
Functional near-infrared spectroscopy  simultaneous interpreting  translation strategies  
Export intensity and MNE customers' environmental requirements: effects on local Chinese suppliers' environment strategies Journal article
Journal of Business Ethics, 2016,Volume: 135,Issue: 2,Page: 327-339
Authors:  Jie Wu;  Zhenzhong Ma
Favorite | View/Download:8/0 | TC[WOS]:4 TC[Scopus]:10 | Submit date:2019/11/25
Emerging Markets  Environment Strategies  Export Intensity  Mne Customers  Resource Dependence  China