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With or Without You? Building a Case for Further MICE (Meetings, Incentive Travel, Conventions, Exhibitions) Development in Macao Journal article
Journal of Convention & Event Tourism, 2014,Volume: 15,Issue: 3,Page: 173-197
Authors:  GLENN MCCARTNEY
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Casino  Integrated Resort Development  Tourism Diversification  
Influencing Chinese travel decisions: The impact of celebrity endorsement advertising on the Chinese traveler to Macao Journal article
Journal of Vacation Marketing, 2014,Volume: 20,Issue: 3,Page: 253-266
Authors:  Glenn McCartney;  Jose Ferreira Pinto
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Celebrity Endorsement  Chinese Outbound Travel  Co-branding  Destination Selection  Social Media