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Influencing Chinese travel decisions: The impact of celebrity endorsement advertising on the Chinese traveler to Macao Journal article
Journal of Vacation Marketing, 2014,Volume: 20,Issue: 3,Page: 253-266
Authors:  Glenn McCartney;  Jose Ferreira Pinto
Favorite  |  View/Download:2/0  |  Submit date:2019/09/12
Celebrity Endorsement  Chinese Outbound Travel  Co-branding  Destination Selection  Social Media  
Positive tourism image perceptions attract travellers – fact or fiction? The case of Beijing visitors to Macao Journal article
Journal of Vacation Marketing, 2009,Volume: 15,Issue: 2,Page: 179-193
Authors:  Glenn McCartney;  Richard Butler;  Marion Bennett
Favorite  |  View/Download:2/0  |  Submit date:2019/09/18
Destination Brand Image  Attraction Attributes