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Influencing Chinese travel decisions: The impact of celebrity endorsement advertising on the Chinese traveler to Macao Journal article
Journal of Vacation Marketing, 2014,Volume: 20,Issue: 3,Page: 253-266
Authors:  Glenn McCartney;  Jose Ferreira Pinto
Favorite  |  View/Download:2/0  |  Submit date:2019/09/12
Celebrity Endorsement  Chinese Outbound Travel  Co-branding  Destination Selection  Social Media  
Get out of jail! Locked up and detained abroad – when tourists become prisoners Journal article
Current Issues in Tourism, 2013,Volume: 17,Issue: 7,Page: 561-575
Authors:  Glenn McCartney
Favorite  |  View/Download:1/0  |  Submit date:2019/09/12
Arrested  Imprisonment  Detention  Unwanted Marketing  Assistance  
A Strategic Use of the Communication Mix in the Destination Image Formation Process Journal article
Journal of Travel Research, 2008,Volume: 47,Issue: 2,Page: 183-196
Authors:  Glenn McCartney;  Richard Butler;  Marion Bennett
Favorite  |  View/Download:4/0  |  Submit date:2019/09/12
Tourism  Marketing  Communication Effectiveness Grid  Destination Image