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How Customer Experience Affects the Customer-Based Brand Equity for Tourism Destinations Journal article
Journal of Travel and Tourism Marketing, 2015,Volume: 32,Page: S97-S113
Authors:  Yang,Yan;  Liu,Xiaoming;  Li,Jun
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Customer experience (CE)  customer-based brand equity for tourism destination (CBBETD)  Mainland Chinese outbound tourists  service performance  word-of-mouth (WOM)  
Travel Arrangement as a Moderator in Image-Satisfaction-Behavior Relations: An Investigation of Chinese Outbound Travelers Journal article
JOURNAL OF VACATION MARKETING, 2015,Volume: 21,Issue: 3,Page: 225-236
Authors:  Xiaoming Liu;  Jun Justin Li;  Yan Yang
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Behavioral Intentions  Travel Arrangement  Destination Image  Moderator Effect  Overall Satisfaction  
How does perceived value affect travelers’ satisfaction and loyalty Journal article
SOCIAL BEHAVIOR AND PERSONALITY, 2014,Volume: 42,Issue: 10,Page: 1733-1744
Authors:  Yan Yang;  Xiaoming Liu;  Fengjie Jing;  Jun Li
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Perceived Value  Quality Value  Emotional Value  Price Value  Mainland Chinese Outbound Tourists  Experiential Value  
The Impact of Travelers’ Freedom of Choice Perception on Destination Image, Satisfaction and Destination Loyalty Conference paper
Proceedings for 2014 Annual ICHRIE Summer Conference & Marketplace, At San Diego, California, USA, California, USA, 2014
Authors:  Li Jun;  Liu Xiaoming;  Yang Yan
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