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The impact of corporate social responsibility (CSR) performance and perceived brand quality on customer-based brand preference Journal article
Journal of Services Marketing, 2014,Volume: 28,Issue: 3,Page: 181
Authors:  Liu M.T.;  Wong I.A.;  Shi G.;  Chu R.;  Brock J.L.
Favorite | View/Download:13/0 | TC[WOS]:48 TC[Scopus]:0 | Submit date:2018/10/30
Brand preference  CSR performance  Hotel  Perceived brand quality  
Examining casino service quality in the Asian Las Vegas: An alternative approach Journal article
Journal of Hospitality Marketing and Management, 2010,Volume: 19,Issue: 8,Page: 842
Authors:  Wong I.A.;  Fong V.H.I.
Favorite | View/Download:27/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2018/10/30
Casino gaming  Customer satisfaction  Game service  Service delivery  Service environment