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A prediction framework based on contextual data to support Mobile Personalized Marketing Journal article
Decision Support Systems, 2013,Volume: 56,Page: 234-246
Authors:  HengTang;  Stephen ShaoyiLiao;  Sherry XiaoyunSun
Favorite  |  View/Download:0/0  |  Submit date:2019/11/27
Sequential Rule Marketing  Mobile Personalized  Data Mining  Multidimensional Rule  Activity Prediction