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A Gender-Focused Review of the Effect of Message Source Attractiveness on Persuasion: Implications for Marketers and Advertisers Journal article
The European Journal of Communication Research, 2017,Volume: 42,Issue: 2,Page: 195–237
Authors:  Pornpitakpan, Chanthika;  Qiuling Li;  Siu Fong Isabel Fu
Favorite | View/Download:17/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/09/06
Source Attractiveness  Attitude Change  Persuasion  Persuasive Communication  Literature Review  
The effect of salespersons’ retail service quality and consumers’ mood on impulse buying Journal article
AUSTRALASIAN MARKETING JOURNAL, 2017,Volume: 25,Issue: 1,Page: 2-11
Authors:  Chanthika Pornpitakpan;  Yizhou Yuan;  Jie Hui Han
Favorite | View/Download:10/0 | TC[WOS]:6 TC[Scopus]:0 | Submit date:2020/07/16
Impulse Buying  Salesperson’s Retail Service Quality  Mood  Mediation Test  Purchase Intentions  Store-revisit Intentions  
Mental Budgeting: The Effects of Culture, Expense Amount, and Compulsive-Buying Trait on Underconsumption Conference paper
PROCEEDINGS OF 2016 CHINA MARKETING INTERNATIONAL CONFERENCE: MARKETING THEORY AND PRACTICE IN MOBILE INTERNET, Qingdao, PEOPLES R CHINA, JUL 08-11, 2016
Authors:  Pornpitakpan, Chanthika;  Yuan, Yizhou
Favorite | View/Download:3/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2020/07/15
Mental Budgeting  Underconsumption  Long-term Orientation  Framing  Compulsive Buying  Self-control  
Unrealistic Optimism, Defensive Pessimism, and Implicit Self-Enhancement in Singapore: Implications for Marketers Conference paper
FLEXIBILITY, INNOVATION, AND ADDING VALUE AS DRIVERS OF GLOBAL COMPETITIVENESS: PRIVATE AND PUBLIC SECTOR CHALLENGES, Natl Taipei Univ, Taipei, PEOPLES R CHINA, JUN 25-29, 2013
Authors:  Pornpitakpan, Chanthika;  Yuan, Yizhou;  Green, Robert T.
Favorite | View/Download:7/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2020/07/15
Future Life Events  Invulnerability  Egocentrism  Criticism  Motives  Judgments  Illusion  Valence  Health  East  
Managerial insights into sachet marketing strategies and popularity in the Philippines Journal article
Asia Pacific Journal of Marketing and Logistics, 2011,Volume: 23,Issue: 5,Page: 755-772
Authors:  Joseph A. Sy-Changco;  Chanthika Pornpitakpan;  Ramendra Singh;  Celia M. Bonilla
Favorite | View/Download:10/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/08/02
Consumer Goods  Distribution Systems  Marketing Strategy  Multinational Companies  Package Size  Philippines  Sachet Marketing  
The effect of option choice reversibility on product option choices and regrets Journal article
Asia Pacific Journal of Marketing and Logistics, 2010,Volume: 22,Issue: 4,Page: 545-553
Authors:  Pornpitakpan,Chanthika
Favorite | View/Download:6/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/08/01
Consumer behaviour  Decision making  Marketing strategy  Property marketing  Singapore  
Cross-cultural generalization of the effect of option choice framing on product option choices Journal article
Asia Pacific Journal of Marketing and Logistics, 2009,Volume: 21,Issue: 3,Page: 342-354
Authors:  Pornpitakpan,Chanthika
Favorite | View/Download:10/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/08/01
Consumer behaviour  Cross-cultural studies  Decision making  Singapore  Thailand  
Understanding consumer animosity in an international crisis: nature, antecedents, and consequences Journal article
Journal of International Business Studies, 2008,Volume: 39,Issue: 6,Page: 996-1009
Authors:  Siew Meng Leong;  Joseph A Cote;  Swee Hoon Ang;  Soo Jiuan Tan;  Kwon Jung;  Ah Keng Kau;  Chanthika Pornpitakpan
Favorite | View/Download:10/0 | TC[WOS]:74 TC[Scopus]:0 | Submit date:2018/10/30
Animosity  Asia  Crisis  International Marketing