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The Chinese's Buying Criteria for Consumer Products Conference paper
Proceedings of 2016 Academy of International Business Southeast Asia Regional Conference, Guangzhou, China, Dec 2-4, 2016
Authors:  Chanthika Pornpitakpan;  Qiuling Li;  Joseph A Sy-Changco;  Junsong Chen
Favorite | View/Download:6/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/12/03
Relationships Between Sachet-Product Usage/Attitudes and Consumer Characteristics Conference paper
Proceedings of 2016 INFORMS Marketing Science Conference, Shanghai, China, June 16-18, 2016
Authors:  Chanthika Pornpitakpan;  Qiuling Li;  Joseph Sy-Changco;  Junsong Chen
Favorite | View/Download:6/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/12/03
Mental Budgeting: The Effects of Culture, Expense Amount, and Compulsive-Buying Trait on Underconsumption Conference paper
PROCEEDINGS OF 2016 CHINA MARKETING INTERNATIONAL CONFERENCE: MARKETING THEORY AND PRACTICE IN MOBILE INTERNET, Qingdao, PEOPLES R CHINA, JUL 08-11, 2016
Authors:  Pornpitakpan, Chanthika;  Yuan, Yizhou
Favorite | View/Download:3/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2020/07/15
Mental Budgeting  Underconsumption  Long-term Orientation  Framing  Compulsive Buying  Self-control  
The Unpopularity of Sachet Marketing in China: Perspectives from Managers and Consumers Conference paper
Proceedings of the 12th AGB Annual World Congress, Kuantan, Malaysia, November 16-19, 2015
Authors:  Chanthika Pornpitakpan;  Qiuling Li;  Joseph A Sy-Changco;  Junsong Chen
Favorite | View/Download:12/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/12/03
China  Marketing Strategy  Sachet Marketing  Package Size  Multinational Companies  Distribution Systems  Empirical Research  Consumer Goods  
Unrealistic Optimism, Defensive Pessimism, and Implicit Self-Enhancement in Singapore: Implications for Marketers Conference paper
FLEXIBILITY, INNOVATION, AND ADDING VALUE AS DRIVERS OF GLOBAL COMPETITIVENESS: PRIVATE AND PUBLIC SECTOR CHALLENGES, Natl Taipei Univ, Taipei, PEOPLES R CHINA, JUN 25-29, 2013
Authors:  Pornpitakpan, Chanthika;  Yuan, Yizhou;  Green, Robert T.
Favorite | View/Download:7/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2020/07/15
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