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A Gender-Focused Review of the Effect of Message Source Attractiveness on Persuasion: Implications for Marketers and Advertisers Journal article
The European Journal of Communication Research, 2017,Volume: 42,Issue: 2,Page: 195–237
Authors:  Pornpitakpan, Chanthika;  Qiuling Li;  Siu Fong Isabel Fu
Favorite | View/Download:17/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/09/06
Source Attractiveness  Attitude Change  Persuasion  Persuasive Communication  Literature Review  
The effect of salespersons’ retail service quality and consumers’ mood on impulse buying Journal article
AUSTRALASIAN MARKETING JOURNAL, 2017,Volume: 25,Issue: 1,Page: 2-11
Authors:  Chanthika Pornpitakpan;  Yizhou Yuan;  Jie Hui Han
Favorite | View/Download:10/0 | TC[WOS]:6 TC[Scopus]:0 | Submit date:2020/07/16
Impulse Buying  Salesperson’s Retail Service Quality  Mood  Mediation Test  Purchase Intentions  Store-revisit Intentions