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The effect of option choice reversibility on product option choices and regrets Journal article
Asia Pacific Journal of Marketing and Logistics, 2010,Volume: 22,Issue: 4,Page: 545-553
Authors:  Pornpitakpan,Chanthika
Favorite | View/Download:6/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/08/01
Consumer behaviour  Decision making  Marketing strategy  Property marketing  Singapore  
The effect of message appeals and unrealistic optimism on purchase intentions: The case of heart-disease prevention pills Journal article
Asia Pacific Journal of Marketing and Logistics, 2010,Volume: 22,Issue: 3,Page: 372-396
Authors:  Pornpitakpan,Chanthika;  Green,Robert T.
Favorite | View/Download:7/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/08/01
Advertisements  Consumer behaviour  Diseases  Singapore  Thailand  United States of America