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Understanding consumer animosity in an international crisis: nature, antecedents, and consequences Journal article
Journal of International Business Studies, 2008,Volume: 39,Issue: 6,Page: 996-1009
Authors:  Siew Meng Leong;  Joseph A Cote;  Swee Hoon Ang;  Soo Jiuan Tan;  Kwon Jung;  Ah Keng Kau;  Chanthika Pornpitakpan
Favorite | View/Download:11/0 | TC[WOS]:74 TC[Scopus]:0 | Submit date:2018/10/30
Animosity  Asia  Crisis  International Marketing