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Effects of perceived product similarity and ad claims on brand responses in comparative advertising Journal article
Asia Pacific Journal of Marketing and Logistics, 2015,Volume: 27,Issue: 4,Page: 535-558
Authors:  Pornpitakpan,Chanthika;  Yuan,Yizhou
Favorite | View/Download:6/0 | TC[WOS]:2 TC[Scopus]:0 | Submit date:2019/08/01
Ad claims  Category substitution  Comparative advertising  Perceived similarity  Schema congruity  
Managerial insights into sachet marketing strategies and popularity in the Philippines Journal article
Asia Pacific Journal of Marketing and Logistics, 2011,Volume: 23,Issue: 5,Page: 755-772
Authors:  Joseph A. Sy-Changco;  Chanthika Pornpitakpan;  Ramendra Singh;  Celia M. Bonilla
Favorite | View/Download:10/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/08/02
Consumer Goods  Distribution Systems  Marketing Strategy  Multinational Companies  Package Size  Philippines  Sachet Marketing  
Managerial insights into sachet marketing strategies and popularity in the Philippines Journal article
Asia Pacific Journal of Marketing and Logistics, 2011,Volume: 23,Issue: 5,Page: 755-772
Authors:  Sy-Changco,Joseph A.;  Pornpitakpan,Chanthika;  Singh,Ramendra;  Bonilla,Celia M.
Favorite | View/Download:8/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/08/01
Consumer goods  Distribution systems  Marketing strategy  Multinational companies  Package size  Philippines  Sachet marketing  
The effect of option choice reversibility on product option choices and regrets Journal article
Asia Pacific Journal of Marketing and Logistics, 2010,Volume: 22,Issue: 4,Page: 545-553
Authors:  Pornpitakpan,Chanthika
Favorite | View/Download:6/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/08/01
Consumer behaviour  Decision making  Marketing strategy  Property marketing  Singapore  
The effect of message appeals and unrealistic optimism on purchase intentions: The case of heart-disease prevention pills Journal article
Asia Pacific Journal of Marketing and Logistics, 2010,Volume: 22,Issue: 3,Page: 372-396
Authors:  Pornpitakpan,Chanthika;  Green,Robert T.
Favorite | View/Download:7/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/08/01
Advertisements  Consumer behaviour  Diseases  Singapore  Thailand  United States of America  
Cross-cultural generalization of the effect of option choice framing on product option choices Journal article
Asia Pacific Journal of Marketing and Logistics, 2009,Volume: 21,Issue: 3,Page: 342-354
Authors:  Pornpitakpan,Chanthika
Favorite | View/Download:10/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date:2019/08/01
Consumer behaviour  Cross-cultural studies  Decision making  Singapore  Thailand