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The persuasion process of sponsorship and non-sponsored activation and the dual mediation model Journal article
Event Management, 2019
Authors:  Quintal, Vanessa;  Liu, Matthew Tingchi;  Unsal, Fahri;  Phau, Ian
Favorite  |  View/Download:2/0  |  Submit date:2019/10/21
Attitude  Cognition  Global Brands  Purchase Intention  Sponsorship Activation  
Applying consumer-based brand equity in luxury hotel branding Journal article
Journal of Business Research, 2017,Volume: 81,Page: 192-202
Authors:  Matthew Tingchi Liu;  IpKin Anthony Wong;  Ting-Hsiang Tseng;  Angela Wen-Yu Chang;  Ian Phau
Favorite  |  View/Download:5/0  |  Submit date:2019/06/18
Brand Attitude  Brand Equity  Luxury Hotel  Purchase Intention  Service Brand  
"First in first out" or "last in first out": Presentation of information order on evaluation of utilitarian products Journal article
JOURNAL OF RETAILING AND CONSUMER SERVICES, 2017,Volume: 36,Page: 148-155
Authors:  Liu, Matthew Tingchi;  Phau, Ian;  Teah, Min
Favorite  |  View/Download:10/0  |  Submit date:2018/10/30
Information order effect  Assimilation effect  Contrast effect  Utilitarian product  Product evaluation  
Integrating Chinese cultural philosophies on the effects of employee friendliness, helpfulness and respectfulness on customer satisfaction Journal article
European Journal of Marketing, 2016,Volume: 50,Issue: 3/4,Page: 464-487
Authors:  Matthew Tingchi Liu;  Li Yan;  Ian Phau;  Andrea Perez;  Min Teah
Favorite  |  View/Download:1/0  |  Submit date:2019/11/01
China  Customer Orientation  Services Marketing  Consumer Satisfaction