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Proactive and responsive market orientation on marketing exploration and firm performance Conference paper
Global Alliance of Marketing & Management Associations, Tokyo, July 26-29, 2018
Authors:  Lancy Mac;  Felicitas Evangelista
Favorite  |  View/Download:1/0  |  Submit date:2019/09/10
Proactive Market Orientation  Entrepreneurial Orientation  Marketing Exploration  
Market driving strategy : some qualitative insights Conference paper
Proceedings Of The 27Th Australian And New Zealand Academy Of Management Conference, Hobart, Tasmania, Australia, 4-6 December 2013
Authors:  Mac, Lancy;  Evangelista, Felicitas U.
Favorite  |  View/Download:0/0  |  Submit date:2019/09/10