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What to Say to Patrons About Buying Tickets Again? Modelling a Modern Relationship for Traditional Performing Arts Journal article
Journal of Creative Communications, 2018,Volume: 13,Issue: 3,Page: 167-184
Authors:  Angela Chang;  Matthew Tingchi Liu
Favorite  |  View/Download:3/0  |  Submit date:2019/08/15
Theatre Patrons  Preference  Involvement  Satisfaction  Structural Equation Modelling  
Applying consumer-based brand equity in luxury hotel branding: An empirical study Conference paper
The Mystique of Luxury Brands- Shanghai Conference 2016, The Majesty Plaza, Shanghai (Ballroom A), 2016-3-12
Authors:  Matthew Liu;  Anthony Wong;  Tseng Ting-Hsiang;  Angela Wen-Yu Chang;  Ian Phau
Favorite  |  View/Download:3/0  |  Submit date:2019/09/27
Macau gambling industry: current challenges and opportunities next decade Journal article
Asia Pacific Journal of Marketing and Logistics, 2015,Volume: 27,Issue: 3,Page: 499-512
Authors:  Liu,Matthew Tingchi;  Chang,Tina Tsing Gya;  Loi,Edmund H.N.;  Chan,Andrew Chi Hong
Favorite  |  View/Download:2/0  |  Submit date:2019/08/01
Diversification  Gambling industry  Global business  Macau  Macro marketing  VIP market