UM

Browse/Search Results:  1-1 of 1 Help

Filters                
Selected(0)Clear Items/Page:    Sort:
Online movie ratings: A cross-cultural, emerging Asian markets perspective Journal article
International Marketing Review, 2015,Volume: 32,Issue: 3-4,Page: 366-388
Authors:  Hean Tat Keh;  Wenbo Ji;  Xia Wang;  Joseph A. Sy-Changco;  Ramendra Singh
Favorite  |  View/Download:6/0  |  Submit date:2019/08/02
Consumer Behaviour  Cross-cultural Experiments  Cross-cultural Studies  Cultural Values  Emerging Markets  Movie Consumption  Online Ratings  Service Industries