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Emotions in online review and consumer response: Future research directions in hospitality and tourism Conference paper
Proceedings of 2019 APacCHRIE & EuroCHRIE Joint Conference, Hong Kong SAR, China, 22-25 May, 2019
Authors:  Erin Yirun Wang;  Lawrence Hoc Nang Fong;  Desmond Lam
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How Extrinsic Religiosity Affects Vice Product Consumption Conference paper
2017 Summer AMA Conference Proceedings, San Francisco, California, USA, August 4-6, 2017
Authors:  I Man Mok;  Desmond Lam
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Extrinsic Religiosity  Vice Product  Impulsivity  Drinking  Gambling  
Stochastic Preference of Cultural Venue and Event Attendance Conference paper
Proceedings of 2016 Academy of Marketing Science Marketing Congress, Paris, France, July 19 – 23, 2016
Authors:  Giang Trinh;  Desmond Lam
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An Exploratory Study of the Role of Culture and Locus of Attention on Escalation of Commitment Conference paper
2015 AMA Summer Educators’ Proceedings, Chicago, Illinois, USA, August 14-16, 2015
Authors:  Bernadete Ozorio;  Desmond Lam
Favorite  |  View/Download:1/0  |  Submit date:2019/09/30
Individualism-collectivism  Locus Of Attention  Escalation Of Commitment  
A Cross-national Investigation into the Applicability of the Duplication of Purchase Law in the Gaming Entertainment Industry Conference paper
2013 AMA Winter Educators' Conference: Challenging the Bounds of Marketing Thought, Las Vegas, Nevada, USA, 15-17 February, 2013
Authors:  Desmond Lam;  Bernadete Ozorio
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An Examination of Service Quality Dimensionality and Positive Word-Of-Mouth Intentions in a Chinese Telecommunication Context Conference paper
Proceedings of the Australian and New Zealand Marketing Academy Conference, Perth, West Australia, 28-30 November, 2011
Authors:  Ren Ye;  Desmond Lam;  Alvin Lee
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Word-of-mouth  Service Quality  Servqual  China  
The Gambling Habit Conference paper
Proceedings of the Summer Marketing Educators 2010 conference: The role of marketing in creating customer value and enhancing societal welfare, Boston, Mass, August 13-16, 2010
Authors:  Desmond Lam;  Richard Mizerski;  Alvin Lee
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Gambling  Habit  
An Investigation into the Effects of Individualism and Uncertainty Avoidance on Per Capita Gross Lottery and Casino Gambling Turnover Conference paper
Conference proceedings : an international conference on gaming industry and public welfare, Beijing, China, 22-24 November, 2008
Authors:  Desmond Lam;  Bernadete Ozorio;  H.N. Fong
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An Investigation into the Stochastic Patterns of Gambling Consumption Conference paper
Proceedings of the Australia and New Zealand Marketing Association Conference 2006, Brisbane, Australia, 4 - 6 December 2006
Authors:  Desmond Lam;  Dick Mizerski
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How Well Does the Index of Receptivity to Tobacco Industry Promotion Discriminate Between Smoking and Never Smoking Adolescents? Conference paper
Proceedings of the Australia and New Zealand Marketing Association Conference 2005 : Broadening the Boundaries, Fremantle, W.A., 5-7 Dec, 2005
Authors:  Alvin Y.C. Lee;  Desmond C.S. Lam
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Adolescent  Smoking  Tobacco Industry Promotion  Validation