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Measuring Destination Marketing: Comparing Four Models of Advertising Conversion Journal article
JOURNAL OF TRAVEL RESEARCH, 2017,Volume: 56,Issue: 2,Page: 143-157
Authors:  Choe, Yeongbae;  Stienmetz, Jason L;  Fesenmaier, Daniel R
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Destination Marketing  Destination Advertising Response Model  Tourism Advertising  Conversion Study  
Non-response bias in tourism advertising studies: Further analyses Journal article
TOURISM ANALYSIS, 2016,Volume: 21,Issue: 2-3,Page: 293-298
Authors:  Choe, Yeongbae;  Fesenmaier, Daniel R.
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Destination Advertising  Nonresponse Bias  Conversion Study  
Use of Social Media across the Trip Experience: An Application of Latent Transition Analysis Journal article
Journal of Travel & Tourism Marketing, 2016,Volume: 34,Issue: 4,Page: 431-443
Authors:  Choe, Yeongbae;  Kim, Jeongmi (Jamie);  Fesenmaier, Daniel R.
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Travelers  Media Repertoire  Transition  Trip Experience  Social Media  
Understanding the exhibition attendees’ evaluation of their experiences: A comparison between high versus low mindful visitors Journal article
JOURNAL OF TRAVEL & TOURISM MARKETING, 2014,Volume: 31,Issue: 7,Page: 899-914
Authors:  Choe, Yeongbae;  Lee, Sang-Min;  Kim, Dae-Kwan
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Mindfulness  Experience  Segmentation  Service Quality  Exhibition Attendees