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Measuring Destination Marketing: Comparing Four Models of Advertising Conversion Journal article
JOURNAL OF TRAVEL RESEARCH, 2017,Volume: 56,Issue: 2,Page: 143-157
Authors:  Choe, Yeongbae;  Stienmetz, Jason L;  Fesenmaier, Daniel R
Favorite  |  View/Download:0/0  |  Submit date:2019/10/21
Destination Marketing  Destination Advertising Response Model  Tourism Advertising  Conversion Study