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The persuasion process of sponsorship and non-sponsored activation and the dual mediation model Journal article
Event Management, 2019
作者:  Quintal, Vanessa;  Liu, Matthew Tingchi;  Unsal, Fahri;  Phau, Ian
收藏  |  浏览/下载:3/0  |  提交时间:2019/10/21
Attitude  Cognition  Global Brands  Purchase Intention  Sponsorship Activation  
"First in first out" or "last in first out": Presentation of information order on evaluation of utilitarian products Journal article
JOURNAL OF RETAILING AND CONSUMER SERVICES, 2017,Volume: 36,Page: 148-155
作者:  Liu, Matthew Tingchi;  Phau, Ian;  Teah, Min
收藏  |  浏览/下载:12/0  |  提交时间:2018/10/30
Information order effect  Assimilation effect  Contrast effect  Utilitarian product  Product evaluation  
Applying consumer-based brand equity in luxury hotel branding: An empirical study Conference paper
The Mystique of Luxury Brands- Shanghai Conference 2016, The Majesty Plaza, Shanghai (Ballroom A), 2016-3-12
作者:  Matthew Liu;  Anthony Wong;  Tseng Ting-Hsiang;  Angela Wen-Yu Chang;  Ian Phau
收藏  |  浏览/下载:4/0  |  提交时间:2019/09/27