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How Well Does the Index of Receptivity to Tobacco Industry Promotion Discriminate Between Smoking and Never Smoking Adolescents? Conference paper
Proceedings of the Australia and New Zealand Marketing Association Conference 2005 : Broadening the Boundaries, Fremantle, W.A., 5-7 Dec, 2005
Authors:  Alvin Y.C. Lee;  Desmond C.S. Lam
Favorite | View/Download：11/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date：2019/09/25
Adolescent  Smoking  Tobacco Industry Promotion  Validation  
The Influence Of Cultural Values On Brand Loyalty Conference paper
Proceedings of the Australia and New Zealand Marketing Association Conference 2005 : Broadening the Boundaries, Fremantle, W.A., 5-7 Dec, 2005
Authors:  Desmond C.S. Lam;  Alvin Y.C. Lee
Favorite | View/Download：6/0 | TC[WOS]:0 TC[Scopus]:0 | Submit date：2019/09/25
Decision Making Process  Customer Satisfaction/loyalty  Attitudes