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UNDERSTANDING WECHAT USERS’ MOTIVATIONS, ATTITUDES AND INTENTION OF READING PROMOTIONAL MATERIAL Journal article
Journal of Information Technology Management, 2019,Volume: 30,Issue: 1,Page: 25 – 37
Authors:  KIN MENG SAM;  CHRIS CHATWIN
Favorite  |  View/Download:2/0  |  Submit date:2019/12/03
Mobile Advertising  Wechat  Promotional Material  Motivations  Attitudes  Intention  
An Assessment of Acceptability and Use of Computer Aided Translation Systems: The Case of Macao Government Journal article
Journal of Information Technology Management, 2015,Volume: 26,Issue: 2,Page: 56 – 69
Authors:  Kin Meng Sam;  Ming Gao;  Chris R Chatwin
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Efficiency Requirements,  Repetition Rate  Terminology Database  Translation Memory  Macao Government Translators  
CHINESE GAMBLERS' PERCEPTIONS OF E-MARKETING MIX ELEMENTS FOR ONLINE CASINOS Journal article
Journal of Gambling Business and Economics, 2015,Volume: 9,Issue: 1,Page: 58 – 76
Authors:  Kin Meng Sam;  Chris R Chatwin
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Online Consumer Decision-Making Styles for Enhanced Understanding of Macau Online Consumer Behavior Journal article
ASIA PACIFIC MANAGEMENT REVIEW, 2015,Volume: 20,Issue: 2,Page: 100-107
Authors:  Sam, Kin Meng;  Chatwin, Chris
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Online Consumers'decision-making Styles  Factor Score Coefficient  Online Consumer Behavior  Online Consumer Style Inventory  
Measuring the Relative Weights of E-Marketing Tools for Online Businesses Journal article
International Journal of E-Entrepreneurship and Innovation, 2013,Volume: 3,Issue: 3,Page: 13-26
Authors:  Sam Kin Meng;  Chris Chatwin
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Relative Weight  E-marketing Mix Element  E-marketing Mix Model  E-marketing Tools  Factor Analysis  
An Integrated Approach for Measuring the Relative Importance of E-marketing Tools for Online Businesses Journal article
International Journal of E-Business Development, 2013,Volume: 3,Issue: 3,Page: 137 – 146
Authors:  Chris R Chatwin;  Kin Meng Sam
Favorite  |  View/Download:2/0  |  Submit date:2019/12/05