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Measuring the Relative Weights of E-Marketing Tools for Online Businesses Journal article
International Journal of E-Entrepreneurship and Innovation, 2013,Volume: 3,Issue: 3,Page: 13-26
Authors:  Sam Kin Meng;  Chris Chatwin
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Relative Weight  E-marketing Mix Element  E-marketing Mix Model  E-marketing Tools  Factor Analysis  
An Integrated Approach for Measuring the Relative Importance of E-marketing Tools for Online Businesses Journal article
International Journal of E-Business Development, 2013,Volume: 3,Issue: 3,Page: 137 – 146
Authors:  Chris R Chatwin;  Kin Meng Sam
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